ABC Thursday Prime (8:00-11:00 p.m. - 5.4 million and 1.3/5 in AD18-49):
Opposite CBS' primetime NCAA BASKETBALL Playoff coverage, ABC's TGIT lineup was the No. 1 choice for entertainment programming on Thursday in Adults 18-49 (1.3/5), dominating NBC by 63% (0.8/3) and more than doubling FOX (+117% - 0.6/2). With consistently strong TV Playback for its Thursday dramas, ABC is projected to move ahead of CBS and straight out take the night in the Live + 7 Day Adult 18-49 ratings.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/15/18.
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