HGTV to Launch New Magazine This May

Hearst Magazines and HGTV, partners in HGTV Magazine, today announced that the new home lifestyle publication will officially launch with a June/July issue, available on newsstands in mid-May, followed by three more issues in 2012. Dan Fuchs, associate publisher of O, The Oprah Magazine since 2004, has been named publisher and chief revenue officer of HGTV Magazine. Fuchs, who has been serving in his new role in an unofficial capacity for the past several weeks, reports to Michael A. Clinton, president, marketing and publishing director, Hearst Magazines.

The premiere test issue of HGTV Magazine hit newsstands nationwide on October 4, 2011, and a second, the February/March issue, went on sale January 17, 2012. Starting with the June/July issue, the magazine's rate base will be 450,000, making it one of the largest consumer magazine launches of the past decade.

Sara Peterson, HGTV Magazine's editor-in-chief, said, "We wanted to strike a chord with Americans looking for a fun, approachable magazine about how they live their lives at home and we're thrilled to have gotten the reaction we did with our debut test issue. We're excited to plan for more engaging, smile-inducing content in 2012."

Under Fuchs' leadership, HGTV Magazine has beefed up its advertising and marketing team to promote the new publication in the market and drive advertising pages into the launch issue. So far, the magazine is attracting advertisers across categories including home decorating, building supplies, retail, food, financial services and consumer packaged goods for the June/July debut and the rest of the year.

Prior to O, The Oprah Magazine, Fuchs was the associate publisher of Lifetime magazine. He joined Hearst in 2003 after 10 years at Condé Nast Publications, where he held various sales and management positions at Bon Appétit and SELF in both the San Francisco and New York offices. He started his career in the media planning department at J. Walter Thompson, New York.
Clinton said, "With Dan's experience in the lifestyle space and at magazines that grew out of television brands, he is the right person to launch HGTV Magazine into the advertising marketplace."

ABOUT HEARST MAGAZINES

Hearst Magazines is a unit of Hearst Corporation (www.hearst.com, @hearstcorp), one of the nation's largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 87 million adults (Spring 2011 MRI) with its 20 titles. In addition, the company publishes more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.

ABOUT HGTV

America's leading home and lifestyle brand, HGTV includes a top-rated cable network that is distributed to more than 99 million U.S. households and the HGTV website, HGTV.com (http://www.hgtv.com), the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. The brand also features the HGTV HOME consumer products line which showcases exclusive collections of paint, flooring, soft goods and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.

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