Fueled by its most-watched Open Championship Week on-record, Golf Channel has posted its most-watched July ever and served 14.1 million unique viewers (+7% YOY). A record 112,000 viewers per minute tuned into Golf Channel in July (Mon-Sun 6AM-6AM), representing a 20% year-over-year increase compared to July 2014 (93,000) according to data released by The Nielsen Company
Golf Channel JULY VIEWERSHIP COMPARISON
2015 112,000
2014 93,000 +20%
2013 95,000 +18%
2012 95,000 +18%
2011 70,000 +60%
2010 72,000 +56%
Additionally, Golf Channel retained its status in July as No. 1 most-affluent network in all of television with the highest median household income for total day viewership (No. 2 VH1 Classic, No. 3 CNBC round out the top three networks for this metric). Golf Channel also was the No. 1 most-affluent network in all of television in primetime (No. 2 VH1 Classic, No. 3 E! Entertainment).
Golf Channel DIGITAL POSTS RECORD TRAFFIC ACROSS ALL KEY PLATFORMS AND METRICS
While monthly digital traffic data is not final until the end of the calendar month and will include two days of live coverage of the Quicken Loans National, Golf Channel Digital's traffic through Tuesday, July 28 already has set several monthly records, according to Adobe Site Catalyst:
Additionally, 8.8 million minutes (+96% YOY) of digital content has been streamed viaGolf Live Extra and 24/7 players on mobile and desktop devices through July 28.
UPCOMING LIVE EVENTS ON Golf Channel AND Golf Channel ON NBC
Golf Channel and GOLF CHANNEL ON NBC will carry momentum of this record viewership and traffic into the final stretch of the golf season, with a slate of live golf coverage and in-depth news and analysis, including:
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel - co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group - is available in more than 200 million homes in 84 countries and 13 languages around the world. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf's highest-quality news, instruction and original content. Watch Golf Channel anywhere: On Demand, online or across mobile and connected TVs through Golf Live Extra. Golf Channel's digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf's latest headlines, scores and analysis; GolfNow, the world's largest online tee time booking platform and golf course technology partner, which includes theGolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, a golf course ratings and review portal for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world's largest amateur golf tour.
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