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GoDigital to Release Sarah Jessica Parker-Produced PRETTY OLD Doc, March 2014

By: Jan. 29, 2014
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PRETTY OLD, Walter Matteson's crowd-pleasing senior citizen pageant documentary executive produced by Sarah Jessica Parker, has been acquired by GoDigital for domestic release. Produced by Group Effort Films, Boss Films Productions and Parker's own Pretty Matches Productions, PRETTY OLD will see a simultaneous New York theatrical and nationwide VOD release via GoDigital this March. A theatrical on-demand release courtesy of Gathr Films is also slated for spring.

PRETTY OLD showcases the enthusiastic '65 and older' contestants of Massachusetts' annual Ms. Senior Sweetheart Pageant as they prepare for, travel to and compete in the coveted event. Hilarious and heartbreaking in turns, the film and prized subjects inspire newfound passions and challenge societal stereotypes to ultimately reveal what it truly means to age beautifully.

Josh Alexander, Daniel Chalfen and Walter Matteson produced the film, which last year received the Jury Award for 'Best Documentary' at the Santa Barbara International Film Festival. Alison Benson and Joe Berlinger also executive produced alongside Sarah Jessica Parker.

"These incredibly dynamic women embrace growing older with a youthful spirit, and while also full of insightful wisdom, they give us a heartfelt look at what it truly means to age beautifully," explained Parker.

"With PRETTY OLD, we are trying to show people that being and growing 'old' can be absolutely beautiful," said Matteson. "We're thrilled that GoDigital is helping us introduce the film and its message to the broad audience it deserves."

About Pretty Matches Productions: Pretty Matches Productions is a production company founded by Emmy and Golden Globe Award-winning actress and producer Sarah Jessica Parker with a first look deal at HBO. Pretty Matches produces scripted and unscripted television as well as narrative and documentary feature films, including Bravo's Work of Art: The Next Great Artist which sold into multiple territories internationally, and the award-winning documentary Pretty Old. Pretty Matches is led by Parker and Executive Producer Alison Benson.

About Group Effort Films: Group Effort Films is a production company founded by writer and producer Josh Alexander. Their first feature film BACKSEAT premiered at the Austin Film Festival, where it won the Audience Award and subsequently played at festivals across the US and abroad. The film was released by Truly Indie (a Wagner/Cuban company) and Film Buff in 2008. Group Effort Film's second feature, the documentary PRETTY OLD, won the Jury Award for Best Documentary at the Santa Barbara International Film Festival and played to rave reviews and sold-out screenings at Nantucket Film Festival, Woodstock Film Festival, Newport Beach Film Festival and numerous others. Group Effort Films is currently in post-production on the documentary SOUTHERN RITES, which is acclaimed photographer Gillian Laub's directorial debut and is being executive produced by John Legend, Troy Carter and Mike Jackson.

About Boss Films: Boss Films Productions is an international production company founded by producer and director Walter Matteson. Their first feature FIGURES AND LOOPS was a documentary exploring the obscure world of competitive artistic roller-skating. PRETTY OLD is Boss Films' second feature documentary. The film won the Jury Award for Best Documentary at the Santa Barbara International Film Festival and played to rave reviews and sold-out screenings at Nantucket Film Festival, Woodstock Film Festival, Newport Beach Film Festival and numerous others.

About GoDigital: GoDigital is a Los Angeles-based independent film distributor specializing in digital and Video On Demand releases. Since its 2008 inception, GoDigital has enacted one of the industry's premier distribution networks based on a foundation of customized and contemporary release strategies and innovative marketing and merchandising methods. GoDigital maintains direct relationships with today's top services like iTunes, Netflix, Amazon, and iNDemand. In early 2013, GoDigital announced the launch of Amplify, an exclusionary all-rights distribution branch formed through a merger with NY-based theatrical distributor, Variance Films. For more information about GoDigital, visit www.godigital.com.



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