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Geico Named Title Sponsor of State Champions Bowl Series Airing Live on ESPNU

By: Oct. 14, 2016
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GEICO has been named title sponsor of the State Champions Bowl Series. For the second time since 2014, this unique event will allow HIGH SCHOOL FOOTBALL champions from different states to play against each other in post-season bowl games to be televised live on ESPNU. The games will also be available through WatchESPN, accessible on computers, smartphones, tablets and connected devices to fans who receive their video subscription from an affiliated provider. Participating teams will play in a single game matchup, with a total of two games to take place at Ford Center at The Star in Frisco, Texas on Friday, December 23. Games will kick off at 6:00 p.m. and 9:30 p.m. EST.

The Star is a 91-acre campus that hosts the World Corporate Headquarters of the Dallas Cowboys in Frisco, Texas. In addition to their corporate offices and practice/training facility, The Star features Ford Center-a state-of-the-art 12,000-seat indoor football stadium that is home to the Frisco ISD HIGH SCHOOL FOOTBALL teams, which will host a variety of events. The Star will also include an entertainment district lined with restaurants and shops, the Omni hotel, a medical center and more. The campus offers an experience for fans worldwide to take a look inside the entire operation of the Dallas Cowboys.

Currently the AIA (Arizona), FHSAA (Florida), GHSA (Georgia) and UHSAA (Utah) have approved its member schools to participate in the GEICO State Champions Bowl Series. Team match-ups will be announced in mid-December.

"The GEICO State Champions Bowl Series gives ESPNU yet another opportunity to showcase the next generation of college athletes," said Dan Margulis, ESPN Senior Director of Content Strategy and Scheduling. "This event, created by Paragon Marketing Group, will give fans more to enjoy during an already exciting time this football season." Paragon Marketing Group worked with GEICO to create this fan-friendly event that rewards State Champions for their excellence and celebrates HIGH SCHOOL FOOTBALL on a national level. "We thank the AIA, GHSA, FHSAA and UHSAA for participating, and look to expand the event in future years," said Rashid Ghazi, Partner, Paragon Marketing Group.

"We are honored to host the GEICO State Champions Bowl Series here at Ford Center at The Star," said Dallas Cowboys Chief Operating Officer Stephen Jones. "Seeing some of the nation's top high school student athletes showcased here in Frisco will be an incredible event for all fans in attendance, for all those watching at home on ESPNU, and most importantly, for the student athletes playing in the games."

The State Champions Bowl Series took place previously on December 27, 2014 at Florida Atlantic University in Boca Raton. In 2014, Trinity Christian (FL) defeated Eastside Catholic (WA) 35-21, Miami Central (FL) defeated Bothell (WA) 37-27 and Booker T. Washington (FL) defeated Bingham (UT) 34-28.

Additional information is available at www.geicobowlseries.com.



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