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GREY'S ANATOMY & SCANDAL Take Thursday in Key Demos

By: Nov. 08, 2013
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ABC Thursday Prime (8:00-11:00 p.m. - 6.9 million and 2.1/6 in AD18-49):

ABC earned second place on Thursday night in Adults 18-49 (2.1/6), leading NBC by 11% (1.9/5 - with "The Voice" leading off the night) and FOX by 50% (1.4/4 with "The X Factor"/"Glee"). In Adults 18-49, ABC's "Grey's Anatomy" and "Scandal" tied as the No. 2 TV shows of the night (w/"The Millers" and "The Voice") and ranked as Thursday's top-rated dramas.

On average, ABC's Thursday night delivery is up year to year with young adults (+3%).

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.5 million and 0.9/3 in AD18-49):

From 8:00-9:00 p.m., ABC's "Once Upon a Time in Wonderland" nearly tied Fox's "The X Factor Results" in Total Viewers (3.5 million vs. 3.6 million).

Based on just-released 24-day playback data (DVR/VOD/Online) for the October 10 debut episode of "Wonderland," the ABC freshman drama saw its viewer count jump by 60% up to 9.3 million (5.8 million in L+SD + 1.8 million with VOD days 1-3 and L7 + 1.7 million with VOD days 4-24 and online days 1-24).

"Grey's Anatomy" (9:00-10:00 p.m. - 8.6 million and 2.7/7 in AD18-49):

Tripling its lead-in at 9:00 p.m. (+200%), ABC's "Grey's Anatomy" once again led its hour by wide margins in Adults 18-49 (2.7/7), outdelivering CBS' comedies by 35% ("The Crazy Ones"/"Two and a Half Men" = 2.0/6), Fox's "Glee" by 80% (1.5/4) and NBC's comedies by 80% ("Sean Saves the World"/"The Michael J FOX Show" = 1.5/4).

"Grey's Anatomy" was up week to week by 4% in Adults 18-49 and by 15% in Adults 18-34.

"Scandal" (10:00-11:00 p.m. - 8.6 million and 2.7/8 in AD18-49):

Finishing No. 1 during the 10 o'clock hour among Adults 18-49, ABC's "Scandal" (2.7/8) dominated CBS' "Elementary" by 59% (1.7/5) andNBC's "Parenthood" by 80% (1.5/4).

"Scandal" was up substantially from its telecast on the same night last year (6.1 million and 1.9/5on 11/8/12).On average, "Scandal" is TV's fastest-growing returning series this season, up over the same point last year by 41% in Total Viewers and by 54% in Adults 18-49 to its best numbers ever. In fact, "Scandal" is ABC's top program in the Thursday 10:00 p.m. hour since "Lost" during the 2007-08 season.

Social Stats: "Scandal" continued its run as Thursday's No. 1 most social TV series with 186,539 tweets.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings, 11/07/13. Socialguide 11/07/13, Total Tweets for each episode +/- 3hrs during telecast.



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