ABC News' "Good Morning America" ranked No. 1 during the first full week of the 2013 February sweep in both Total Viewers (5.385 million) and Adults 25-54 (2.043 million), according to Nielsen Media Research. For the week of February 4, "GMA" outperformed NBC's "Today" (4.744 million and 1.994 million, respectively) by +641,000 Total Viewers and by +49,000 Adults 25-54, leading the NBC morning program by its largest news demo advantage in 6 weeks - since w/o 12/24/12.
"GMA" improved on the year-ago week (4.919 million and 2.022 million, respectively on w/o 2/6/12) in both Total Viewers (+9%) and Adults 25-54 (+1%). NBC's "Today Show" (-16%/-21%) posted double-digit losses year to year.
On Wednesday, February 13, of the current week, "GMA" outdelivered "Today" by +1.010 million Total Viewers (5.434 million vs. 4.424 million) and by +237,000 (2.168 million vs. 1.931 million), based on Nielsen Fast Affiliate time period data. This represents "GMA's" largest single-day Total Viewer margin over "Today" since November - since 11/28/12.
Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, "GMA" is leading "Today" by its largest season margin in overall viewers (+525,000) in more than 21 years, and in the key adult news demo (+65,000) in 21 years - since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991.
Season to date "GMA" is up in both Total Viewers (+6%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC's "Today" is down -15%/-21%, respectively; CBS' "This Morning" is mixed +7%/flat, respectively). "GMA" is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years - since the 2005-06 and 2008-09 seasons, respectively.
For the week, "GMA" beat "CBS This Morning" in Total Viewers (+73%) and Adults 25-54 (+71%).
WEEK OF 2/4/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 5,385,000 1.7/12; 2,043,000 4.1/15
NBC 4,744,000 1.7/12; 1,994,000 3.6/13
CBS 3,115,000 1.0/ 7; 1,198,000 2.3/ 8
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/4/13, 1/28/12 & 2/6/12. Most Current - 2012-2013 Season (9/24/12 - 2/10/13) and 2011-2012 Season (9/19/11 - 2/5/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).
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