ABC News' "Good Morning America" ranked as the morning's No. 1 newscast in Total Viewers (4.938 million) and Adults 25-54 (1.761 million) for the week of July 15, 2013, according to Nielsen Media Research. "GMA" outdelivered No. 2-ranked NBC's "Today Show" (4.296 million and 1.681 million, respectively) by +642,000 Total Viewers and by +80,000 Adults 25-54. "GMA" increased its Total Viewer lead over "Today" versus its advantage on the year-ago week by +82% (353,000 for w/o 7/16/12). Also, GoodMorningAmerica.com on Yahoo! reached 24.4 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.
"GMA" has ranked No. 1 in Total Viewers in all 42 weeks of the season, turning in its highest number of No. 1 finishes during a season in 20 years - since the 1992-93 season. In addition, the ABC morning newscast has ranked No. 1 every week in Total Viewers for the last 11 months (the last 48 weeks - since w/o 8/13/12). "GMA's" 48 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years - since before the 1991-92 season; Nielsen's electronic database started on September of 1991.
Leading the week in Adults 25-54, "GMA" has ranked No. 1 in 34 of the 42 weeks this season. The ABC morning program is delivering its highest number of No. 1 finishes in the key adult news demo during a season in 20 years - since the 1992-93 season.
For the 11th consecutive week, "GMA" improved year to year (4.598 million and 1.737 million, respectively, on w/o 7/16/12) in both Total Viewers (+7%) and Adults 25-54 (+1%), increasing on the year-ago week in overall viewers in all 42 weeks this season.
Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. The ABC morning newscast is leading "Today" by its largest season margin in overall viewers (+659,000) in more than 21 years and in the adult news demo (+78,000) in 20 years - since before the 1991-92 season and the 1992-93 season, respectively; Nielsen's electronic database started on September of 1991.
Season to date, "GMA" is up in both Total Viewers (+9%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC's "Today" is down -11%/-17%, respectively; CBS' "This Morning" is up +12%/+2%, respectively). "GMA" is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 5 years - since the 2004-05 and 2007-08 seasons, respectively.
"GMA" led "CBS This Morning" across all key target demo: Total Viewers (+82%), Adults 25-54 (+97%) and Adults 18-49 (+79%).
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