News on your favorite shows, specials & more!

GOOD MORNING AMERICA Outperforms THE TODAY SHOW by 642,000 Total Viewers, Week of 7/15

By: Jul. 25, 2013
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

ABC News' "Good Morning America" ranked as the morning's No. 1 newscast in Total Viewers (4.938 million) and Adults 25-54 (1.761 million) for the week of July 15, 2013, according to Nielsen Media Research. "GMA" outdelivered No. 2-ranked NBC's "Today Show" (4.296 million and 1.681 million, respectively) by +642,000 Total Viewers and by +80,000 Adults 25-54. "GMA" increased its Total Viewer lead over "Today" versus its advantage on the year-ago week by +82% (353,000 for w/o 7/16/12). Also, GoodMorningAmerica.com on Yahoo! reached 24.4 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

"GMA" has ranked No. 1 in Total Viewers in all 42 weeks of the season, turning in its highest number of No. 1 finishes during a season in 20 years - since the 1992-93 season. In addition, the ABC morning newscast has ranked No. 1 every week in Total Viewers for the last 11 months (the last 48 weeks - since w/o 8/13/12). "GMA's" 48 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years - since before the 1991-92 season; Nielsen's electronic database started on September of 1991.

Leading the week in Adults 25-54, "GMA" has ranked No. 1 in 34 of the 42 weeks this season. The ABC morning program is delivering its highest number of No. 1 finishes in the key adult news demo during a season in 20 years - since the 1992-93 season.

For the 11th consecutive week, "GMA" improved year to year (4.598 million and 1.737 million, respectively, on w/o 7/16/12) in both Total Viewers (+7%) and Adults 25-54 (+1%), increasing on the year-ago week in overall viewers in all 42 weeks this season.

Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. The ABC morning newscast is leading "Today" by its largest season margin in overall viewers (+659,000) in more than 21 years and in the adult news demo (+78,000) in 20 years - since before the 1991-92 season and the 1992-93 season, respectively; Nielsen's electronic database started on September of 1991.

Season to date, "GMA" is up in both Total Viewers (+9%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC's "Today" is down -11%/-17%, respectively; CBS' "This Morning" is up +12%/+2%, respectively). "GMA" is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 5 years - since the 2004-05 and 2007-08 seasons, respectively.

"GMA" led "CBS This Morning" across all key target demo: Total Viewers (+82%), Adults 25-54 (+97%) and Adults 18-49 (+79%).



Comments

To post a comment, you must register and login.



Videos