Monday Primetime Results:
NBC wins Monday night in adults 18-49 and total viewers among the Big 4. In total viewers, it's NBC's 20th straight night in first placeand in 18-49 it's a 19th consecutive NBC win.
The debut of "The Voice 14" (2.8/10 in 18-49, 12.3 million viewers overall from 8-10 p.m. ET):
· Jumps +40% above where the show closed its prior cycle in 18-49 (2.8 vs. 2.0 for the fall finale on Tuesday, Dec. 19, 2017 from 9-11 p.m.) and +1.4 million persons or +13% in total viewers (12.3 million vs. 10.9 million).
· For the first time in five years, is up as a spring premiere versus the prior fall's debut in 18-49, growing +8% versus the prior premiere in 18-49 (2.8 vs. 2.6 on Sept. 25, 2017) and +1.7 million persons or +16% in total viewers (12.3 million vs. 10.6 million).
· Scores the show's highest rating in the past year for a Monday or Tuesday edition in 18-49 and total viewers (since Feb. 27, 2017, 3.1 in 18-49, 13.0 million viewers overall).
· Is the #1 show of the night in 18-49 and total viewers.
· Wins the time period by a +56% margin among the Big 4 in 18-49 (2.8 vs. 1.8 for "The Bachelor") and by +90% or +5.8 millionpersons in total viewers (12.313 million vs. 6.493 million for "The Bachelor").
· Will add significant viewership via DVR time-shifting and VOD -- Monday's "The Voice" has grown by +25% in 18-49 rating this season going from L+SD to L+7 (from a 2.10 to a 2.63) and +1.9 million viewers overall (10.1 million to 12.0 million). When projected 35-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 3.25.
The premiere of "Good Girls" (1.5/6 in 18-49, 6.0 million viewers overall from 10-11 p.m. ET):
· Wins the timeslot among the ABC, CBS and NBC dramas in adults 18-49, beating "The Good Doctor" by +15% (1.5 vs. 1.3).
· Jumps +50% versus NBC's timeslot average this season excluding the Olympics (1.5 vs. 1.0) and +1.2 million persons or +24% in total viewers (6.0 million vs. 4.8 million).
· Generates NBC's best 18-49 rating in the time period with regular programming since Feb. 27, 2017 (1.6) and best total-viewer results with regular programming since March 6, 2017 (6.012 million).
· Also wins the hour among the ABC, CBS and NBC dramas in adults, men and women 25-54 and men and women 18-49.
NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.
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