GOLD RUSH Scores Second Weekly Win in Key Male Demos

Discovery Channel's Gold Rush was #1 in all of television in both Men 18-49 and 25-54 on Friday, Nov. 22. The series was also the #1 cable program in total viewers P2+, households and key demos. Discovery Channel was the #1 television network, no exclusions, among Men 18-49, beating all cable and broadcast television competition.

Gold Rush at 9PM/ET earned a 2.63 HH/1.94 P25-54/1.63 P18-49/2.68 M25-54/2.28 M18-49/1.23 W25-54 rating and delivered an average of 3.65 million total viewers P2+. It was the #1 cable program among Persons and Men 25-54/18-49 delivery, no exclusions, for five weeks in a row. Gold Rush was also #1 on Friday among Households, total viewers P2+ and Women 25-54 delivery.

Additionally, Gold Rush was the #1 program in ALL OF TELEVISION, beating every program across the board on cable and broadcast television among Men 25-54 and 18-49 delivery, no exclusions, for the second week in a row, including ABC's Shark Tank, 20/20, Last Man Standing and The Neighbors, CBS' Undercover Boss, Hawaii Five-0 and Blue Bloods, FOX' Bones and Raising Hope and NBC's JFK: 50th Anniversary and Dateline Friday.

Bering Sea Gold: Under the Ice at 10 PM/ET on Friday was the #2 cable program, excluding sports, among Persons and Men 25-54 and Men 18-49 delivery. It earned 1.59 HH/1.19 P25-54 rating and delivered 2.12 million viewers P2+. For the third consecutive week, The Dirt, the Gold Rush pre show at 8PM/ET was the #3 cable program, excluding sports, among Persons and Men 25-54 delivery. This week it earned a 1.54 HH/0.95 P25-54 rating and delivered 1.99 million total viewers P2+.

Driven by the magnetic storytelling of both Gold Rush and BERING SEA GOLD: UNDER THE ICE, Discovery Channel was the #1 network in ALL OF TELEVISION for Men 18-49 delivery, no exclusions. It was also #1 cable network among total viewers Persons 2+ and Persons and Men 25-54 and 18-49 delivery, no exclusions.

All-new episodes of Gold Rush and Bering Sea Gold: Under the Ice will air on Friday Nov. 29.

Gold Rush is produced for Discovery Channel by Raw Television, where Dimitri Doganis and James Bates are executive producers and Tom Fulford is series producer. For Discovery Channel, Christo Doyle is executive producer and Meagan Davis is producer.BERING SEA GOLD: UNDER THE ICE is produced for Discovery Channel by Original Productions, a Fremantle Media company. For Original Productions, executive producers are Thom Beers, Philip D. Segal, Jeff Conroy, John Gray, Sheila McCormack and Series Producer Cameron Glendenning. For Discovery Channel, Executive Producer is David Pritikin.

To post a comment, you must register and login.