Propelled by compelling characters, Discovery Channel's GOLD RUSH again was the #1 program in all of television among P18-49* and beat all broadcast television program, including every program on CBS, NBC, ABC and FOX, in the highly-prized ad-friendly P18-49 demo during Prime Time on Friday, December 7. In a powerful 1-2 punch, GOLD RUSH (9PM) and JUNGLE GOLD (10PM) were the #1 and #2 programs on cable, respectively, no exclusions, among Persons and Men 25-54 and Persons 18-49.
Additionally, Discovery Channel ranked #1 among key cable demos, including Persons and Men 25-54/18-49 delivery for the night. Discovery also beat all broadcast networks among Men, and was #1 in all of television for Men 25-54/18-49.GOLD RUSH at 9PM earned a 3.33 HH/2.60 P25-54 rating, and it delivered 4.71 million viewers P2+, making it the most watched telecast of the season in total viewers P2+ delivery. It beat every single broadcast TV program in Friday Prime time in the P18-49 and was also the #1 program in all of television in key male demos including M25-54/18-49 delivery, no exclusions. GOLD RUSH was also the #1 cable program among HH, P2+, P18+, P/M25-54 and P/M18-49 (no exclusions).Videos