ABC News' "Good Morning America" finished as the No. 1 morning newscast in Total Viewers (5.615 million) and Adults 25-54 (2.056 million) during the week of February 9, 2015, based on Live +Same Day Data from Nielsen Media Research. "GMA" outperformed "Today" (4.917 million and 1.902 million, respectively) with stronger margins compared to the prior week in both Total Viewers (+53% - 698,000 vs. 457,000) and Adults 25-54 (+258% - 154,000 vs. 43,000). In fact, "GMA" led "Today" by its largest overall viewer advantage in nearly 3 months - since w/o 11/17/14.
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading NBC's "Today" by 603,000 Total Viewers and by 151,000 Adults 25-54. In fact, "GMA" has substantially increased its season margin over "Today" versus the same point last season in Adults 25-54 (+70% - 151,000 vs. 89,000).
Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season.
During the week, "GMA" beat "CBS This Morning" in Total Viewers (+56%), Adults 25-54 (+77%) and Adults 18-49 (+77%).
Videos