GMA Wins Saturday Morning for First Time

ABC's "Good Morning America Saturday" was No. 1 for the first time ever, winning the 2012-13 season in both Total Viewers (3.647 million) and Adults 25-54 (1.223 million), according to Nielsen Media Research. "GMA Saturday's" season-winning performance was achieved with the show's strongest numbers ever since debuting in its current format in September 2004.

"GMA Saturday" stood as the only morning newscast to grow over the previous season in both Total Viewers (+10%) and Adults 25-54 (+2%) compared to NBC's "Saturday Today" (flat/-4%) and CBS' "Saturday Early Show" (-1%/-7%)

"GMA Saturday" out delivered "Saturday Today" for the first time, leading the NBC program by 135,000 Total Viewers and by 11,000 Adults 25-54.

"GMA Saturday" also outperformed CBS' "Saturday Early Show" with its largest-ever season advantages in both Total Viewers (1.905 million) and Adults 25-54 (628,000).

"GMA Sunday":

ABC's "Good Morning America Sunday" drew 3.228 million Total Viewers and 1.015 million Adults 25-54 during the 2012-13 television season, according to Nielsen Media Research. "GMA Sunday" improved over the previous season (2.875 million and 992,000, respectively) in both Total Viewer (+12%) and Adults 25-54 (+2%). In fact, in Total Viewers, "GMA Sunday" increased in every season since its debut, attracting its largest overall audience ever. "GMA Sunday" debuted in its current format in September 2004.

Compared to its margins during the 2011-12 season, "GMA Sunday" slashed its margins with NBC's "Sunday Today" in both Total Viewers (-89% - 55,000 vs. 484,000) and Adults 25-54 (-68% - 68,000 vs. 215,000), delivering its closest performance ever with the NBC program.

2012-13 SEASON TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

SATURDAY

ABC 3,647,000 1.0/7; 1,223,000 2.7/9

NBC 3,512,000 1.0/7; 1,212,000 2.6/9

CBS 1,742,000 0.5/3; 595,000 1.3/5

2012-13 SEASON TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

SUNDAY

ABC 3,225,000 0.9/6; 1,015,000 2.4/ 8

NBC 3,280,000 0.9/7; 1,089,000 2.4/ 8

CBS 5,452,000 1.4/7; 1,688,000 3.8/11

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and HHLDs, Most Current: 2012-2013 Season (9/24/12 - 9/22/13) and 2011-2012 Season (9/19/11 - 9/23/12).

Dan Harris, Bianna Golodryga, and Ron Claiborne are the anchors of "Good Morning America" Saturday and Sunday. Tom Cibrowski is the senior executive producer and John Ferracane is the senior broadcast producer of ABC's "Good Morning America" Saturday and Sunday.

To post a comment, you must register and login.