'GMA' Outperforms 'Today' by Largest Margin of Victory in 1 Year

ABC News' "Good Morning America" ranked No. 1 in Total Viewers (4.377 million) for the week of December 26, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" outperformed "Today" (3.982 million) by its largest margin of victory (+395,000) in 1 year - since w/o 12/28/15.

"GMA" slashed its week-to-week margins with "Today" by more than half in both Adults 25-54 (-64% - 77,000 vs. 215,000) and Adults 18-49 (-54% - 106,000 vs. 230,000). In fact, "GMA" turned in its closest performance in 1 year in Adults 25-54 and narrowest in 6 months in Adults 18-49- since weeks of 12/28/15 and 6/13/16, respectively.

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 94,000 (4.645 million vs. 4.551 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" led "CBS This Morning" in Total Viewers (+33%/+1.081 million), Adults 25-54 (+46%/+415,000) and Adults 18-49 (+38%/+250,000).

NOTE: With the Christmas holiday, the Monday telecasts of "GMA" and "CBS This Morning" were coded as specials, and "Today" was retitled to "Today Show-TS." "Today" was also retitled to "Today Show-TS" on its Friday telecast. Each special and retitled telecast is excluded from the weekly averages. ABC's and CBS' weekly averages are based on 4 days (Tue-Fri), while NBC's weekly averages are based on 3 days (Tue-Thurs).

MORNING NEWS (Week of December 26, 2016)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,377,000 1.1/10; 1,327,000 0.7/ 8; 906,000 3.2/13
TODAY 3,982,000 1.2/11; 1,404,000 0.8/ 9; 1,012,000 2.9/12
CBS THIS MORNING 3,296,000 0.8/ 7; 912,000 0.5/ 6; 656,000 2.4/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/26/16, 12/19/16 and 12/28/15. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 1/1/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 1/3/16). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.

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