'GMA' Narrows Adults 25-54 Margin With 'Today' to Closest Finish in 3 Months

ABC News' GOOD MORNING AMERICA ranked No. 1 in Total Viewers (4.457 million) for the week of October 17, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" outperformed "Today" (4.291 million) by 166,000.

"GMA" was up over the previous week in Adults 25-54 (+1% - 1.476 million vs. 1.466 million on w/o 10/10/16).

In addition, "GMA" narrowed its margin with "Today" in Adults 25-54 (-9% - 211,000 vs. 231,000) to its closest finish in the key adult news demo in nearly 3 months - since w/o 7/25/16.

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 153,000 (4.516 million vs. 4.363 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" defeated "CBS This Morning" in Total Viewers (+25%/+902,000), Adults 25-54 (+39%/+416,000) and Adults 18-49 (+38%/+287,000).

MORNING NEWS (Week of October 17, 2016)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,457,000 1.2/10; 1,476,000 0.8/ 9; 1,035,000 3.3/13
TODAY 4,291,000 1.4/12; 1,687,000 1.0/11; 1,260,000 3.1/13
CBS THIS MORNING 3,555,000 0.9/ 8; 1,060,000 0.6/ 6; 748,000 2.6/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/17/16, 10/10/16 and 10/19/15. Most Current: 2016-2017 Season (9/19 - 10/23/16) and 2015-2016 Season (9/21 - 10/25/15). Averages based on regular telecasts.

To post a comment, you must register and login.