'GMA' Is No. 1 in Total Viewers for Week of February 27

ABC News' "Good Morning America" stood as the No. 1 morning newscasts in Total Viewers (4.806 million) for the week of February 27, 2017, based on Live + Same Day Data from Nielsen Media Research. "GMA" outperformed NBC's "Today" (4.318 million), widening its lead from the prior week by 33% (488,000 vs. 368,000) to its largest winning advantage in over 14 months - since w/o 12/21/15.

In addition, "GMA" built on its lead over "Today" year to year by double digits (+57%; vs. 311,000 on w/o 2/29/16). "GMA" has improved on its year-ago leads for the past 7 weeks.

On Monday (2/27/17), "GMA"'s post-Oscars telecast drew the ABC newscast's 2nd-strongest single-day performance of the season in Total Viewers (5.521 million), Adults 25-54 (1.763 million) and Adults 18-49 (1.312 million), behind only its post-Presidential Election Day telecast (11/9/16). In addition, "GMA"'s Monday telecast beat NBC's "Today" (4.575 million) head to head by its largest single-day lead (+946,000) in over 1 1/2 years - since 6/17/15.

"GMA" scored week-to-week increases (4.614 million, 1.503 million and 1.099 million, respectively, for w/o 2/20/17) in all key target demos: Total Viewers (+4%), Adults 25-54 (+3%) and Adults 18-49 (+4%). In fact, "GMA" turned in its strongest numbers in Total Viewers and Adults 18-49 since November - since weeks of 11/21/16 and 11/7/16, respectively.

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 163,000 (4.662 million vs. 4.499 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" defeated "CBS This Morning" in Total Viewers (+32%/ 1.178 million), Adults 25-54 (+45%/+477,000) and Adults 18-49 (+52%/+393,000).

MORNING NEWS (Week of February 27, 2017):

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS

GOOD MORNING AMERICA 4,806,000 1.3/11; 1,545,000 0.9/10; 1,148,000 3.5/14

TODAY 4,318,000 1.4/11; 1,642,000 1.0/10; 1,244,000 3.1/12

CBS THIS MORNING 3,628,000 0.9/ 7; 1,068,000 0.6/ 6; 755,000 2.6/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/27/17, 2/20/17 and 2/29/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 3/5/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 3/6/16). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST), on ABC. Michael Corn is the senior executive producer.

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