'GMA' Delivers Largest Total Viewer Lead Over 'Today' in 2 Months

ABC News' "Good Morning America" ranked No. 1 in Total Viewers (4.614 million) for the week of February 20, 2017, based on Live + Same Day Data from Nielsen Media Research. "GMA" outperformed NBC's "Today" (4.246 million), increasing its advantage from the prior week by 8% (368,000 vs. 341,000) to its largest in 8 weeks - since w/o 12/26/16. In addition, "GMA" more than doubled its lead over "Today" from the same week last year (+101% - 368,000 vs. 183,000 on w/o 2/22/16). "GMA" has built on its year-ago leads for the past 6 weeks.

"GMA" posted week-to-week gains in Adults 25-54 (+3% - 1.503 million vs. 1.455 million) and Adults 18-49 (+1% - 1.099 million vs. 1.088 million).

"GMA" narrowed its week-to-week gaps with "Today" in Adults 25-54 (-64% - 76,000 vs. 209,000) and Adults 18-49 (-44% - 76,000 vs. 135,000), delivering its closest news demo performance with the NBC program in over 1 year - since w/o 12/28/15.

"GMA" slashed its year-to-year margins with "Today" by more than half in both Adults 25-54 (-58% - 76,000 vs. 179,000) and Adults 18-49 (-63% - 76,000 vs. 205,000).

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 148,000 (4.655 million vs. 4.507 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" defeated "CBS This Morning" in Total Viewers (+25%/+931,000), Adults 25-54 (+39%/+424,000) and Adults 18-49 (+38%/+303,000).

*Note: Due to the Presidents Day Holiday (2/20/17), "Good Morning America," was retitled to "Good Morning Amer," "CBS This Morning" was retitled to "CBS This Morn," while "Today" was coded as a special. Each telecast was excluded from the weekly averages. ABC's, CBS' and NBC's averages are based on 4 days (Tue-Fri).

MORNING NEWS (Week of February 20, 2017)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,614,000 1.3/11; 1,503,000 0.9/ 9; 1,099,000 3.4/13
TODAY 4,246,000 1.3/11; 1,579,000 0.9/10; 1,175,000 3.0/12
CBS THIS MORNING 3,683,000 0.9/ 8; 1,079,000 0.6/ 7; 796,000 2.6/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/20/17, 2/13/17 and 2/22/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 2/26/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 2/28/16). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.

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