GENERAL HOSPITAL Hits 18-Month High in Women 18-49

During the week of April 8, "General Hospital" continued its 50th anniversary celebration, soaring to 18-month highs in Women 18-49 (721,000/1.1 rating) and Women 25-54 (927,000/1.5 rating) - since week of 9/26/11 - placing a solid #2 for the week in the demos and climbing by double digits year to year across all target demos.

"General Hospital" also generated the biggest year-to-year increases of any broadcast daytime program, surging by 29% in Total Viewers (2.87 million vs. 2.22 million), by 31% in Women 18-49 (721,000 vs. 550,000) and by 22% in Women 25-54 (927,000 vs. 760,000).

Monday's telecast, returning to the 'Nurses Ball' storyline, stood as the series' most-watched telecast in nearly 20 months in Women 25-54 (1.02 million) and in close to 4 months in Women 18-49 (789,000) - since 8/15/11 and 12/18/12, respectively.

Source: NTI, U.S. ratings, week of 4/8/13, Live + Same Day.

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