FremantleMedia North America (FMNA) and StyleHaul, the largest online network for fashion, beauty and lifestyle, today announced they have entered into a multi-series and multi-year development deal. The first series to go into production under the deal, THE CREW, wrapped production last week and is currently in post-production.
Gayle Gilman, EVP, Digital Content, FremantleMedia
North America commented, "Almost overnight StyleHaul has become the largest online network for young women, making them an ideal partner for us as we grow our original digital content business. We're excited to be working with Stephanie Horbaczewski and her team to develop and produce original scripted and unscripted series for such a fast growing and engaged audience."
THE CREW is a 10-episode entertainment talk show series featuring
Youtube sensations Marcus Butler, Alfie Deyes, Jim Chapman and Caspar Lee. Taped in front of a live studio audience, with additional man-on-the-street segments, each show will center on a single topic such as relationships, social media, culture clashes and texting etiquette. The show will premiere on StyleHaul's network in January 2014.
"We are absolutely thrilled to partner with FremantleMedia on this deal. We feel their expertise in producing iconic and record-breaking TV such as
American Idol and America's Got Talent, coupled with their global reach, will help take StyleHaul's content to the next level," said Stephanie Horbaczewski, CEO, StyleHaul. "We are very excited to kick off our partnership with the show THE CREW with Jim, Casper, Marcus and Alfie. The show, which will include a live studio audience, will be a totally new concept for StyleHaul and bring this amazing group of talent a new format for their highly engaged fans."
The development deal between FMNA and StyleHaul represents StyleHaul's first multi-project premium content commitment with a major independent television studio. StyleHaul, the largest online global fashion and video platform, was launched in 2012 and has over 104 million network subscribers and over 2,000 influencer channels in 61 countries. In May 2013, FremantleMedia's parent company RTL Group made a minority investment in StyleHaul to further their strategy to become a leading player in all segments of the rapidly growing online video market - complementing the popular catch-up TV services of RTL Group's TV channels and FremantleMedia's portfolio of more than 100
Youtube channels.
THE CREW is FMNA's first new digital series since CEO Thom Beers launched its digital production business in September with the appointment of Gayle Gilman to the role of Executive
Vice President, Digital Content. The division is also responsible for the fastest-growing pet destination on the internet, The Pet Collective, and is responsible for all FMNA's digital content creation and distribution strategies, for the
North America region.
About THE CREW
Marcus Butler (Marcus Butler TV)
Marcus has a real passion for creating engaging and unique content, he has been making videos since a young age and since starting his channel in 2010 has reached 1.6 million subscribers. At 21 he not only runs a successful
Youtube channel but also has a popular Facebook page, twitter and instagram feeds and an active website.
Jim Chapman
Jim is a rare breed - he's a 25-year-old guy who blogs about love, life and manly stuff. He is also funny, good looking and loveable, giving him appeal to both men and women. Jim runs a successful
Youtube Channel with over 1m subscribers as well as a popular Facebook page and Twitter feed which are all witty, informative and highly influential.
Alfie Deyes (Pointless Blog TV)
Alfie first started
Youtube in 2009 after being inspired by other bloggers and content creators online. Over the past four years his style of video has evolved along with his audience; however he still likes to produce unique videos that continue to surprise and amuse his audience of nearly 1.5m subscribers.
Caspar Lee (Dicasp)
Caspar started making videos at 16 while he was growing up in South Africa. His third channel Dicasp launched a few years later and has grown significantly in a short time with over 1.5m subscribers to date. Along with a successful
Youtube channel Caspar also has nearly 1m Twitter followers, 826k Instagram and 247k Facebook fans.
All of the talent above is represented by Gleam Futures http://www.gleamdigital.com/
About FremantleMedia North America
FremantleMedia
North America (FMNA) is the U.S. arm of global media giant FremantleMedia, which includes a distribution arm, FremantleMedia International, a digital and branded entertainment division and a kids & family entertainment business. As the world's largest independent studio, FremantleMedia's comprehensive global network has operations in 25 countries, creating over 9100 hours of programming a year, rolling out more than 60 formats and managing over 400 individual titles. FMNA and its portfolio of companies produce entertaining and innovative scripted and alternative programs for network, cable,
Syndicated and online platforms. Their slate includes a diverse range of both critically-acclaimed and award-winning successes including
American Idol (FOX),
The X Factor (FOX), America's Got Talent (NBC),
Family Feud (SYN), Let's Make A Deal (CBS), The Price Is Right (CBS),
The Great Christmas Light Fight (ABC), The Tomorrow People (The CW),
Deadliest Catch (Discovery),
Married to Medicine (Bravo),
Ice Road Truckers (HISTORY),
Storage Wars (A&E), The Pet Collective (blip.tv), and the upcoming Celebrity Name Game (SYN), among others.
About StyleHaul
StyleHaul is the largest original video destination for fashion, beauty and lifestyle content. The brand services a passionate audience of viewers who come to create, consume, share and inspire through original and aggregated content from the industry's top designers, fashion and beauty influencers and celebrities. StyleHaul also produces flagship programming, including the popular DIY platform LEAFtv and fashion-insider-favorite StyleCore, while consistently delivering customized content for premium publishing and brand partners including Maybelline, Macy's and Levi's. StyleHaul has quickly established itself as one of the largest genre-specific networks on YouTube.
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