Today is National Best Friends Day, and FreeForm is celebrating best friends everywhere with the return of "The Bold Type," the hit original series about ultimate #friendshipgoals.
Freeform will air interstitials featuring talent from across the network telling stories about their own best friends, tied to the premiere of "The Bold Type." Additionally, FreeForm is partnering with Blushington makeup and beauty lounge to give away free makeovers inspired by the characters of the show.
Freeform has teamed up with artist Violet Clair once again to create "Bold Type" custom walls for the new season. Located in Los Angeles (Melrose Avenue at Fairfax) and Brooklyn (corner of Wyeth and North 10th Street), best friends can take advantage of a perfectly crafted photo op. The network is also creating custom Snapchat filters available in places BFFs may be celebrating together such as nail salons, music venues, beaches, campuses, malls and more.
Finally, the show's Instagram page is giving away 10 prize packs to lucky winners that include a spa gift card and BFF necklaces to share. Sweepstakes** information can be found here (@TheBoldTypeTV).
"The Bold Type" returns for its highly anticipated second season on TUESDAY, JUNE 12, at 8:00 PM EDT/PDT, with a special two-hour premiere everywhere you watch Freeform. The first episode is currently available to Hulu subscribers in advance of the premiere.
"The Bold Type" stars Katie Stevens, Aisha Dee, Meghann Fahy, Sam Page, Matt Ward, Nikohl Boosheri, Stephen Conrad Moore and Melora Hardin as Jacqueline, editor in chief of Scarlet Magazine. "The Bold Type" is executive produced by Amanda Lasher, Sarah Watson, David Bernad, Joanna Coles and Ruben Fleischer. Holly Whidden is co-executive producer. The series is a co-production between Freeform, Universal Television and The District production.
Photo Credit:Freeform/Ed Herrera
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