During Summer 2016, FreeForm delivered the Top 2 scripted basic cable series with "Pretty Little Liars" and "The Fosters" and Top 2 ad-supported cable comedies with "Baby Daddy" and "Young & Hungry" among its core Women 18-34 demographic. The network was the No. 4 basic cable network in Prime in target demographics and placed among the Top 10 basic cable networks in Adults 18-34 (No. 8), Women 18-49 (No. 9), Viewers 12-34 (No. 7) and Females 12-34 (No. 3).
Freeform reached over 70 million Total Viewers during Summer 2016, 20 million more than
MTV (50 million), 32 million more than VH-1 (38 million) and 24 million more than
E! (46 million).
Freeform remains the No. 1 most social TV network with 332 million social engagements season to date across Facebook, Instagram, Tumblr and Twitter, powered by the No. 1 scripted TV show, "Pretty Little Liars" (214 million).
Freeform's original series amassed over 30 million consumer engagements across digital platforms and Set-Top Box VOD orders.
Freeform's mobile app was the No. 1 network app in July in time spent viewing with nearly 5 hours of viewing per visitor (288.6 minutes). The app also ranked in the Top 5 in unique visitors among cable networks (No. 2 - 809,000) and overall networks (No. 5) apps, amassing more app uniques than The CW, FOX, Lifetime, VH-1 and MTV.
Original Series
"Guilt": Building in the weeks leading into its season finale, "Guilt" ranked among the Top 10 scripted series on Mondays at 9 o'clock among key target Adult and Female 18-34 and 12-34 demographics and overall reached 7.6 million Total Viewers, including 3.5 million Adults 18-49 and 2.7 million Viewers 12-34. On digital platforms, "Guilt" added another 3.0 million consumer engagements across digital platforms and VOD/STB.
"The Fosters": During its critically-acclaimed summer season, "The Fosters" ranked as the No. 1 scripted cable series in the Monday 8 p.m. hour in Total Viewers (1.6 million) and across Adults 18-34 (506,000/0.7 rating), Women 18-34 (410,000/1.2 rating), Adults 18-49 (881,000/0.7 rating), Women 18-49 (696,000/1.1 rating), Viewers 12-34 (739,000/0.8 rating) and Females 12-34 (618,000/1.3 rating). The series generated an additional 4.4 million consumer engagements across digital platforms and VOD/STB.
Overall, "The Fosters" was the No.2 scripted basic cable series of the summer in Women 18-34 and the No. 2 basic cable drama in Viewers 12-34 and Females 12-34, behind only "Pretty Little Liars."
The series has reached 6.5 million Total Viewers summer season to date, including 4.1 million Viewers 12-49.
"The Fosters" posted solid gains over the previous season including by double digits in Adults 18-49 (+15% - 881,000 vs. 766,000) and Women 18-49 (+14% - 696,000 vs. 613,000).
"Pretty Little Liars": Social media darling "Pretty Little Liars" once again ranked as the No. 1 scripted basic cable series of the summer in Adults 18-34 (984,000/1.4 rating), Viewers 12-34 (1.4 million/1.5 rating) and across key female (12-34/18-34/18-49) demographics, as the No. 1 cable series in its time period in Adults 18-49 (1.4 million/1.1 rating) and No. 1 entertainment cable series in Total Viewers (2.3 million). The series added another 13.2 million consumer engagements across digital platforms and VOD/STB.
o Season to date, "Pretty Little Liars" is the No. 1 most social scripted TV show 214 million Total Engagements across Facebook, Instagram, Tumblr and Twitter:
• No. 1 scripted show on Instagram with 5.8 million Total Fans and 85.8 million Total Engagements
• 3.7 million Twitter followers and holder of the Top 6 most-tweeted scripted telecasts in cable TV history
• Remains one of Snapchat's fastest-growing brands with over 1.6 million Friends
• No. 1 scripted show on Pinterest
• "Dead of Summer": With a cultish social following, "Dead of Summer" was the No. 1 new most social linear summer TV series with over 1.5 million engagements across Facebook, Instagram, Tumblr and Twitter and was the No. 2 new series overall in Females 12-34. Moreover, the series adds nearly 3.5 million consumer engagements with digital platform viewing.
o "Dead of Summer" ranked among the Top 5 cable series in its hour in Women 18-34 (No. 4 - 204,000/0.6 rating) and Females 12-34 (No. 4 - 301,000/0.7 rating) and among the Top 10 in Adults 18-34 (No. 9 - 259,000/0.4 rating) and Viewers 12-34 (No. 10 - 378,000/0.4 rating).
• Wednesday Comedy Block: "Baby Daddy" and "Young & Hungry" were the Top 2 original ad-supported cable comedies of the summer across Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, reaching a combined 10 million Total Viewers, including over 5 million Adults 18-49, and generated an additional 6.5 million consumer engagements via digital platform viewing.
o In their time periods, both "Baby Daddy" and "Young & Hungry" ranked as cable's No. 1 series across target 18-34 and 12-34 categories and were the No. 1 original cable comedies in Adults 18-49.
o Both "Baby Daddy" and "Young & Hungry" grew season to season in Total Viewers and among key 18-34, 18-49 and 12-34 demographics.
Source: NTI, Live + 7 U.S. ratings: 5/30/16-8/14/16: Series Ranks: Cable Prime, Originals Only, min. 4x. Reach: NPower, 5/28/16-8/28/16, 6-minute qualifier. Social Media Sources: ListenFirst. Digital: WATCH Freeform, MVPD platforms, Hulu, VOD/STB.
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