Fox's NEW GIRL is Most DVR'ed Series of the Fall
By: Caryn Robbins Jan. 10, 2012
With the complete Live + 7 ratings for the fourth quarter now available, NEW GIRL has emerged as the most-DVR-ed new series of the fall. Comparing Live to Live+7 Nielsen ratings point gains, NEW GIRL was tops among freshman series, seeing an average +2.6 ratings gain from time-shifted viewing.
In addition to NEW GIRL, FOX's GLEE (+2.3), HOUSE (+2.1), TERRA NOVA (+1.7), BONES (+1.6) and FAMILY GUY (+1.6) were among the Top 20 most-DVR-ed programs on TV among Adults 18-49 this fall, while FRINGE saw the biggest percentage gain - +150% - from time-shifted viewing of any series this fall.
On the Live + Same Day front, FOX aired mostly encore programming last week and ranked fourth among the broadcast networks in the Live + Same Day ratings.
Nightly and Program Highlights for the week of January 2 - 8, 2012 are as follows:
MONDAY
8:00-9:00 HOUSE (RS): (Adults 18-49: 1.2/3, 3.6 Mil Total Viewers)
9:00-10:00 HOUSE (RS): (Adults 18-49: 1.2/3, 3.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.2/3, 3.8 Mil Total Viewers)
With encores of HOUSE at 8pm (1.2/3) and 9pm (1.2/3), FOX ranked fourth on Monday night among Adults 18-49.
TUESDAY
8:00-9:00 GLEE (R): (Adults 18-49: 0.9/2, 2.5 Mil Total Viewers)
9:00-9:30 NEW GIRL (R): (Adults 18-49: 1.3/3, 3.0 Mil Total Viewers)
9:30-10:00 RAISING HOPE (R): (Adults 18-49: 0.9/2, 2.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.0/3, 2.6 Mil Total Viewers)
Airing encores of GLEE (0.9/2), NEW GIRL (1.3/3) and RAISING HOPE (0.9/2), FOX ranked fourth on Tuesday night among Adults 18-49.
WEDNESDAY
8:00-9:00 GLEE (RS): (Adults 18-49: 0.8/2, 2.3 Mil Total Viewers)
9:00-10:00 MOBBED (P): (Adults 18-49: 1.2/3, 3.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.0/3, 2.7 Mil Total Viewers)
On Wednesday, an encore GLEE at 8pm (0.8/2) and an original MOBBED at 9pm (1.2/3) gave FOX a third place finish.
THURSDAY
8:00-9:00 BONES (RS): (Adults 18-49: 1.1/3, 4.8 Mil Total Viewers)
9:00-10:00 BONES (R): (Adults 18-49: 1.1/3, 4.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/3, 4.6 Mil Total Viewers)
FOX ranked third among Adults 18-49 on Thursday night with encores of BONES at 8pm (1.1/3) and 9pm (1.1/3).
FRIDAY
8:00-8:32 COTTON BOWL PRE-GAME (S): (Adults 18-49: 1.5/5, 5.6 Mil Total Viewers)
8:32-12:08 COTTON BOWL (S): (Adults 18-49: 2.5/8, 8.4 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 2.3/7, 7.9 Mil Total Viewers)
FOX won the night among Adults 18-49 and Adults 18-34 with THE COTTON BOWL (Kansas State & Arkansas).
SATURDAY
8:00-8:30 COPS: (A18 49: 1.0/3, 3.1 Mil Total Viewers)
8:30-9:01 COPS (R): (A18 49: 1.0/3, 3.2 Mil Total Viewers)
9:01-10:00 TERRA NOVA (R): (Adults 18-49: 0.4/1, 1.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.7/2, 2.3 Mil Total Viewers)
COPS and an encore TERRA NOVA ranked third on Saturday.
SUNDAY
7:00-7:30 BOB'S BURGERS (R): (A18 49: 0.7/2, 1.8 Mil Total Viewers)
7:30-8:00 CLEVELAND (R): (A18 49: 1.0/2, 2.4 Mil Total Viewers)
8:00-8:30 THE SIMPSONS: (A18 49: 2.3/5, 5.1 Mil Total Viewers)
8:30-9:00 CLEVELAND: (A18 49: 2.2/5, 4.5 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18 49: 3.1/7, 6.2 Mil Total Viewers)
9:30-10:00 AMERICAN DAD: (A18 49: 2.2/5, 4.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 1.9/5, 4.1 Mil Total Viewers)
FOX's animated comedies placed second among Adults 18-34 and Teens on Sunday. FAMILY GUY was the highest rated entertainment program of the night in Adults 18-34 and Teens.
At 8pm, THE SIMPSONS delivered a 2.3/5, followed by THE CLEVELAND SHOW (2.2/5) at 9pm. FAMILY GUY followed with a 3.1/7 and AMERICAN DAD closed the night with a 2.2/5.
Encores of BOB'S BURGERS (0.7/2) and THE CLEVELAND SHOW (1.0/2) aired from 7-8pm.
Weekly Program Rankers
· 1 of the Top 20 programs among Adults 18-49: FAMILY GUY SP (No. 14).
· 5 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 3), AMERICAN DAD (No. 11), SIMPSONS (No. 12 tie), THE CLEVELAND SHOW- 830P (No. 12 tie) and AT&T COTTON BOWL (No. 18).
· 5 of the Top 20 programs among Teens: FAMILY GUY (No. 2), AMERICAN DAD (No. 3), THE CLEVELAND SHOW- 830P (No. 6 tie), SIMPSONS (No. 6 tie) and CLEVELAND (No. 17).
JANUARY 2 - 8, 2012
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 1.4/4 FOX 1.2/4 FOX 4.2
ABC 2.3/6 ABC 1.7/5 ABC 7.3
CBS 3.3/9 CBS 2.2/7 CBS 12.7
NBC 2.7/7 NBC 2.0/6 NBC 8.3
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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