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Fox Takes Second in Adults 18-48 for the Week

By: Sep. 17, 2013
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FOX's week was highlighted by the So You Think You Can Dance and MASTERCHEF finales, as well as the season three premiere of THE X FACTOR. The network ranked No. 2 for the week among Adults 18-34 and No. 3 Adults 18-49.

On Wednesday, The X Factor premiere ranked No. 1 in its time period among Adults 18-49 and Adults 18-34. In addition, the premiere grew by +23% (from 2.2 to a 2.7) after three days of post-same day viewing, which marks a significant uptick in the % of its A18-49 performance accounted for by post-same day playback within 3 days Versus last season (+23% vs. +15% for last year's 2-hour premiere) and the same absolute ratings gain as last season (+0.5).

Also on Wednesday, the MASTERCHEF FINALE was the highest-rated show of the night among Adults 18-49, Adults 18-34 and all key demos and grew +9% from last week in Adults 18-49 (vs. 2.2/6).

Part two of THE X FACTOR-THURSDAY premiere was up +19% from Wednesday's premiere in Adults 18-34 (1.9/7 vs. 1.6/6) and up +6% in Total Viewers (6.9 Mil vs. 6.5 Mil). THE X-FACTOR-THURSDAY was the night's highest-rated show among Adults 18-49, Adults 18-34 and Teens. The night marks FOX's highest rated Thursday since the American Idol finale.

FOX had:

· 7 of the Top 20 programs among Adults 18-49: MASTERCHEF Wed-9p (No. 3), THE X-FACTOR-Thu (No. 7 tie), THE X-FACTOR-Wed (No. 7 tie), FAMILY GUY-Sun 9:30p (No. 17), The Simpsons Encore (No. 18), So You Think You Can Dance (No. 20 tie) and Family Guy Encore (No. 20 tie).

· 7 of the Top 20 programs among Adults 18-34: MASTERCHEF Wed-9p (No. 3 tie), THE X-FACTOR-Thu (No. 3 tie), FAMILY GUY-Sun 9:30p (No. 5), THE X-FACTOR-Wed (No. 6 tie), The Simpsons Encore (No. 6 tie), Family Guy Encore (No. 15) and So You Think You Can Dance (No. 18).

· 7 of the Top 20 programs among Teens: THE X-FACTOR-Wed (No. 2), The Simpsons Encore (No. 3 tie), THE X-FACTOR-Thu (No. 3 tie), MASTERCHEF Wed-9p (No. 5 tie), FAMILY GUY-Sun 9:30p (No. 5 tie), Family Guy Encore (No. 7) and THE SIMPSONS-Sun 7:30p (No. 17).

· 3 of the Top 20 programs among Total Viewers: THE X-FACTOR-Thu (No. 11), THE X-FACTOR-Wed (No. 16) and MASTERCHEF Wed-9p (No. 18).

FOX Program Ratings of the Week

Program and Nightly Highlights

Monday: FOX ranked No. 5 for the night among the seven broadcast networks in Adults 18-49, airing back-to-back encores of Bones (0.8/2 each).

Tuesday: FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34. Interrupted from 9-9:18pm by the Presidential Address (which was sustained), the season finale of So You Think You Can Dance (1.4/4) matched the previous week's delivery in Adults 18-49.

Wednesday: FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34, Teens and Total Viewers. FOX has ranked No. 1 among Adults 18-49 for 14 of the past 17 Wednesdays.

The X Factor premiere ranked No. 1 in its time period among Adults 18-49 and Adults 18-34. In addition, the premiere grew by +23% (from 2.2 to a 2.7) after three days of post-same day viewing, which marks a significant uptick in the % of its A18-49 performance accounted for by post-same day playback within 3 days Versus last season (+23% vs. +15% for last year's 2-hour premiere) and the same absolute ratings gain as last season (+0.5).

At 9pm, the MASTERCHEF FINALE (2.4/7) grew +9% from last week in Adults 18-49 (vs. 2.2/6). MASTERCHEF was the highest-rated show of the night among Adults 18-49, Adults 18-34 and all key men and women demos.

Thursday: FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34, Teens and all key female demos. The two-hour Thursday premiere of THE X-FACTOR (2.2/7) was even with from Wednesday's premiere in Adults 18-49 (9/11/13, 2.2/7, 8-9p). THE X FACTOR-THURSDAY was up +19% from Wednesday's premiere in Adults 18-34 (1.9/7 vs. 1.6/6) and up +6% in Total Viewers (6.9 Mil vs. 6.5 Mil). THE X FACTOR-THURSDAY was the night's highest-rated show among Adults 18-49, Adults 18-34 and Teens. The night marks FOX's highest-rated Thursday since the American Idol finale.

Friday: FOX ranked No. 5 among Adults 18-49 in Friday prime. A special Encore of the So You Think You Can Dance Season Finale delivered a 0.5/2 from 8-10pm.

Saturday: FOX placed No. 2 among Adults 18-49 and Adults 18-34 with COLLEGE FOOTBALL ON FOX: OHIO STATE VS. CAL (1.2/4).

Sunday: With an NFL over-run in part of the country until 8:42p, FOX's encore animation line-up (AMERICAN DAD (0.6/2), The Simpsons 7:30p (0.8/2), The Simpsons 8p (1.5/4), BOB'S BURGERS (1.0/2), Family Guy 9p (1.4/3) and Family Guy 9:30p (1.6/4)) ranked No. 4 in Sunday prime among Adults 18-49.



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