The first-ever broadcast of iHeartRadio's Fiesta Latina Presented by Sprint on Telemundo reached a cumulative audience of 2,514,000 total viewers and 1,288,000 adults 18-49, according to Nielsen.
Hosted by the network's Jorge Bernal and Erika Csiszer, and featuring electrifying performances by Jennifer Lopez, Prince Royce, Natalia Jimenez, Becky G and Pitbull, the show averaged 1,074,000 total viewers and 519,000 adults 18-49. On the social front, "iHeartRadio Fiesta Latina" reached 4,100,000 global Facebook users.
The iHeartRadio Fiesta Latina is part of iHeartMedia's incredibly successful roster of major concert events, which includes the iHeartRadio Music Festival, the biggest live concert event in radio history, which features more than 20 A-list artists across every music genre on one stage; the iHeartRadio Summer Pool Party; the nationwide iHeartRadio Jingle Ball Concert Tour; the iHeartRadio Country Festival; and the iHeartRadio Music Awards, which generated more than 14 billion social media impressions, almost triple that of the Academy Awards.
Source: NPM, L+SD, fast national program ratings, 11/15/15. Reach based on NPM fast program cume, 6+ min qualifier. Shareablee, Facebook Insights; 11/6/15-11/16/15
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