Finale of NBC's CELEBRITY APPRENTICE Maintains 100% of Last Week's Rating in A18-49

NBC's THE CELEBRITY APPRENTICE (0.9/3 in 18-49, 3.4 million viewers overall from 9-10 p.m. ET) maintains 100% of last week's rating in adults 18-49 (0.9 vs. 0.9 from 8-10 on Feb. 6) and 99%% in total viewers (3.448 million vs. 3.475 million). Grows week to week in men 18-49 and men 18-34. Will add significant viewership via time-shifting and VOD - last week's "Celebrity Apprentice" grew by +23% in 18-49 (from a 0.88 rating to a 1.08) and +623,000 viewers overall (3.5 million to 4.1 million) going from "live plus same day" Nielsens to L+3. Upscale: "The Celebrity Apprentice" is delivering a strong upscale audience, generating a 115 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).

"Timeless" (0.7/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET): Grows 0.1 of a point or +17% week to week in 18-49 (0.7 vs. 0.6) and +2% in total viewers (2.970 million vs. 2.923 million). Ranks #2 in the slot among ABC, CBS and NBC in total viewers and adults 25-54 and ties for #2 in adults 18-49. Will substantially increase with the addition of DVR and VOD viewership - last week's "Timeless" grew +117% in 18-49 (0.64 to 1.39) and +2.5 million viewers overall (2.9 million to 5.4 million) going from L+SD to L+3 Nielsens. The gains of +0.75 and +117% in 18-49 were the biggest L+3 lifts of the night on the Big 4 networks Upscale: "Timeless" is generating a strong upscale audience, indexing at a 123 among adults 18-49 in $100K+ homes.

An encore telecast of "The Wall" (0.9/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET): Grows half-hour to half-hour by +11% in 18-49 (0.9 to 1.0) and +2% in total viewers (3.803 million to 3.873 million)

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/6; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.3/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.3/3.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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