As part of an agreement with ESPN, the FIESTA BOWL has named PlayStation® its new title sponsor. This year, the Playstation FIESTA BOWL will be a COLLEGE FOOTBALL Playoff (CFP) Semifinal game played Saturday, December 31, at University of Phoenix Stadium in Glendale, Ariz.
"The
FIESTA BOWL is pleased to partner with
Playstation to present this year's
Playstation Fiesta Bowl," said Mike Nealy,
FIESTA BOWL Executive Director. "PlayStation's commitment to creating unique and exciting experiences matches our desire to deliver one-of-a-kind events to fans each year."
The category exclusive multiyear deal makes PlayStation® the official gaming and virtual reality sponsor of the CFP.
ESPN will collaborate with PlayStation® on multimedia content integrations across
ESPN programming, featuring the PlayStation® brand messaging, "Greatness Awaits," to drive excitement and anticipation for the CFP.
Ed Erhardt, President,
ESPN Global Sales and Marketing, added: "As leaders in entertainment and technology,
ESPN and
Playstation share some of the most passionate fans in the world. The demographic drawn to
Playstation also consumes
ESPN content, and the
FIESTA BOWL is an excellent vehicle to reach those passionate
COLLEGE FOOTBALL fans."
This multimedia deal (TV and digital) is part of a broader agreement that includes other marquee
ESPN programming throughout the year. It builds on an already successful relationship between
ESPN and PlayStation, including the WatchESPN app for PlayStation®4 and the
ESPN family of channels available for streaming on PlayStation®Vue.
Tickets to the
COLLEGE FOOTBALL Playoff Semifinal at the
Playstation FIESTA BOWL are available for purchase by calling 480-350-0900 or visiting FiestaBowl.org.
About the
FIESTA BOWL The Fiesta Bowl's vision is to be a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans. As a nonprofit focused on fostering a culture of community involvement and giving, the
FIESTA BOWL Organization hosts a variety of local events, as well as two elite bowl games a year - the
Playstation FIESTA BOWL and the Motel 6 Cactus Bowl.
Since 1971, the
FIESTA BOWL has worked to increase its footprint across the state and work to benefit Arizonans year-round, during and outside of bowl season. For more information about its local impact and how to get involved, visit FiestaBowl.org.
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