Fathom Events has announced a strategic partnership with Authentic Brands Group (ABG), a brand development, marketing and entertainment company, and owner of Elvis Presley Enterprises LLC. The partnership kicks off this summer with an exclusive two-day theatrical release Elvis' legendary "'68 Comeback Special," directed and produced by Steve Binder, to cinema audiences worldwide.
The "'68 Comeback Special" will hit big screens with a two-day, 50th-anniversary event on August 16 and 20. More details, including screening times, locations and ticketing, will be announced in the coming weeks. The event and parties were brought together by music and media producer, Spencer Proffer, CEO of Meteor 17. Proffer and ABG's Marc Rosen, SVP Entertainment, will serve as the producers of the event and will collaborate on the development and distribution of new, exclusive cinema presentations. "ABG is recognized as a global leader in the brand space and the company's commitment to creating immersive brand experiences aligns perfectly with Fathom's dedication to providing our audiences with exclusive, interactive and memorable cinema events," Fathom Events CEO Ray Nutt said. "We look forward to working together on many exciting projects for cinema audiences worldwide, beginning with this rare concert experience for Elvis fans."
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a global portfolio of celebrity & entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 31 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,100 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media. ABG's global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Frye®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. abg-nyc.com
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