FYI Premieres New Docuseries BEST IN BRIDAL Tonight

FYI's new series, 'Best in Bridal,' follows two Illinois-based bridal shops, with two very different approaches, as former friends strive to outwit and out-sell each other in the exciting, and sometimes glamorous, world of bridal retail.

Fourteen half-hour episodes set to premiere tonight, October 7 at 9pm ET.

Dave Gaffke runs Complete Bridal; a successful salon owned and curated by him and his all-male team. And, down the street lies Shelley's Bridal Couture, an all-female, more traditional and no nonsense boutique managed by Shelley Murray, Dave's competitor and former boss. With an explosive rivalry between the two shops, viewers will see Dave, Shelley and their teams stop at nothing to be the best in town.

In each episode, Dave and Shelley battle it out to see who has what it takes to score the most clients and sales, all with keeping the dreams and goals of each woman's special day at heart. From Dave's all-male consulting team, to Shelley's traditional sales techniques, the brides will discover which diverse shopping experience best SUITS their needs.

Each episode will feature three brides, and their demanding entourage, as they try to find the perfect wedding gown for their big day. Viewers will see a myriad of dresses - from budget to high-end to the latest trends - as well as learn the history behind bridal design staples and the best possible fits for every shape and size.

'Best in Bridal' is produced for FYI by Half Yard Productions. Abby Greensfelder, Nicole Sorrenti and Sean Gallagher are Executive Producers for Half Yard. Gena McCarthy and Toby Faulkner are Executive Producers for FYI.