The New England Patriots' dramatic overtime win against the Atlanta Falcons Sunday on FOX delivered a 48.8/72 metered market household rating/share, according to Nielsen Media Research, which is the network's highest metered market rating ever. Additional metered market highlights include:
Super Bowl LI holds the third-highest metered market rating in the game's history
The game is up +3.0% over the last
SUPER BOWL on FOX, the 2014 matchup between the Seattle Seahawks and Denver Broncos (48.8 vs. 47.6)
Super Bowl LI powered
FOX to an easy win across all networks in prime time Sunday night, and the 48.8 rating projects to rank as FOX's highest-rated primetime telecast of the broadcast season
Sunday night's game opened with a 43.5/69 household rating/share at kickoff and peaked at a 52.1/74 from 10:00-10:30 PM ET as the game went into overtime for the first time in
SUPER BOWL history and James White crossed the goal line to hand the Patriots the franchise's fifth Lombardi Trophy
Pittsburgh led all local markets with a 57.9/78 household rating/share, followed by: Buffalo (57.2/78); Atlanta (57.0/82); Norfolk (55.9/75); Richmond (55.7/73); Milwaukee (54.8/75); Providence (54.6/78); Boston (54.3/81); Indianapolis (54.1/75); and Minneapolis (54.0/78) and Hartford (54.0/72)
Fast Nationals have been ordered for
SUPER BOWL LI and will be made available later today.
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