FOX Wins Week & Moves into No. 2 Spot for Season
By: Caryn Robbins Mar. 12, 2013
FOX has officially surpassed NBC and moved into the No. 2 spot for the season among Adults 18-49. The network's week was highlighted by dominate performances from AMERICAN IDOL, BONES, THE FOLLOWING, GLEE, and the Sunday night ANIMATION DOMINATION line-up, leading the network to rank No. 1 for the week among Adults 18-49, Adults 18-34 and Teens. FOX also ranked No. 1 six nights this week among Adults 18-49 and Adults 18-34.
On Monday, The Following was the highest rated program of the night in Adults 18-49, Total Viewers, Teens and all key male demos. Tuesday, Wednesday and Thursday episodes of American Idol dominated their time periods and led the network to rank No. 1 on each of the nights among Adults 18-49, Adults 18-34 and Teens.
For the week, FOX had:
8 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WED (No. 3), AMERICAN IDOL- THU (No. 4), AMERICAN IDOL- TUES Special (No. 5), The Following (No. 7), Family Guy (No. 11), Glee (No. 13), The Simpsons (No. 16 tie), and Bones (No. 16 tie).
11 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WED (No. 2), Family Guy (No. 3), AMERICAN IDOL- THU (No. 4), Glee (No. 5), American Idol TUES Special (No. 6), The Simpsons (No. 7), Bob's Burgers (No. 10 tie), The Following (No. 10 tie), AMERICAN DAD SP (No. 8 tie), The Cleveland Show 8:30p (No. 10), Bones (No. 12 tie), Bob's Burgers (No. 12), The Cleveland Show 8:30p (No. 13 tie) and BONE (No. 13 tie).
9 of the Top 20 programs among Teens: AMERICAN IDOL- THU (No. 2), Family Guy (No. 3), AMERICAN IDOL- WED (No. 4), American Idol TUES Special (No. 5 tie), The Simpsons (No. 5 tie), The Cleveland Show 8:30p (No. 5 tie), Glee (No. 8), Bob's Burgers (No. 9) and The Following (No. 13).
5 of the Top 20 programs among Total Viewers: AMERICAN IDOL- THU (No. 6), AMERICAN IDOL- WED (No. 7), American Idol TUES Special (No. 8), The Following (No. 16) and Bones (No. 19).
Nightly and Program Highlights
MONDAY
8:00-9:00 BONES: (A18?49: 2.2/6, 8.4 Mil Total Viewers)
9:00-10:00 THE FOLLOWING: (A18?49: 2.8/7, 8.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18?49: 2.5/7, 8.6 Mil Total Viewers)
On Monday, FOX won the night in Adults 18-49, Total Viewers, Adults 18-34 and Adults 25-54.
Bones (2.2/6) ranked No. 2 in its hour in Adults 18-49 (tie) and Adults 18-34.
The Following (2.8/7) was the highest rated program of the night in Adults 18-49, Total Viewers, Teens and all key male demos.
TUESDAY?8:00-10:00 American Idol (S): (A18-49: 3.5/10, 11.7 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34, Adults 25-54 and Teens. FOX outperformed the No. 2 network of the night, CBS by +35% in Adults 18-49 (3.5/10 vs. 2.6/7) and +79% in Adults 18-34 (2.5/8 vs. 1.4/5).
A special American Idol posted a 3.5/10 in Adults 18-49. American Idol was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (A18?49: 3.8/10, 12.8 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34 and Teens. FOX outperformed the No. 2 networks of the night by +100% in Adults 18-49 (3.8/10 vs. 1.9/5 for CBS), +182% in Adults 18-34 (3.1/10 vs. 1.1/3 for ABC) and +66% in Total Viewers (12.8 Mil. vs. 7.7 Mil. for CBS). FOX won its eighth straight Wednesday.
American Idol delivered a 3.8/10 among Adults 18-49. American Idol was the highest rated program of the night in Adults 18-49, Adults 18-34, Total Viewers, Teens and all key demos. American Idol outperformed its nearest competitors by +46% in Adults 18-49 (3.8/10 vs. 2.6/7 for CBS' Survivor) and +107% in Adults 18-34 (3.1/10 vs. 1.5/5 for ABC's repeat Modern Family).
THURSDAY
8:00-9:32 AMERICAN IDOL: (A18?49: 3.6/10, 13.1 Mil Total Viewers)?9:32-10:32 GLEE: (A18?49: 2.4/7, 6.7 Mil Total Viewers)?8:00-10:32 FOX PRIME: (A18?49: 3.1/9, 10.6 Mil Total Viewers)
FOX ranked No. 1 on Thursday night in Adults 18-49 (tie), Adults 18-34 and Teens. FOX ranked No. 1 for the third straight Thursday in Adults 18-49 and its eighth straight Thursday (since American Idol premiered) in Adults 18-34. FOX outperformed the No. 2 network of the night by +50% in Adults 18-34 (2.7/9 vs. 1.8/6 for CBS).
American Idol posted a 3.6/10 among Adults 18-49. American Idol was the second-highest rated program of the night in Adults 18-34 and Teens (behind CBS' The Big Bang Theory), but won the 8-9:30p time period in both demographics.
Glee delivered a 2.4/7 at 9p, +41% above its performance for its last original three weeks prior (1.7/5). Glee won the 9:30-10:30p time period among Adults 18-49, Adults 18-34 and Teens.
FRIDAY?8:00-9:00 KITCHEN NIGHTMARES: (A18?49: 1.2/4, 3.3 Mil Total Viewers)?9:00-10:00 TOUCH: (A18?49: 0.7/2, 2.6 Mil Total Viewers)?8:00-10:00 FOX PRIME: (A18?49: 1.0/3, 3.0 Mil Total Viewers)??FOX placed No. 3 for the night among Adults 18-49 (tie), moving to No. 2 among Adults 18-34.
Kitchen Nightmares delivered a 1.2/4 among Adults 18-49 and ranked No. 1 in its time period in Adults 18-34.
TOUCH posted a 0.7/2 among Adults 18-49 at 9p.
SATURDAY?8:00-8:30 COPS: (A18-49: 1.0/4, 3.4 Mil Total Viewers)
8:30-9:00 Cops 2 (R): (A18-49: 1.0/4, 3.5 Mil Total Viewers)
9:00-10:00 The Following (R): (A18-49: 0.6/2, 1.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.8/3, 2.7 Mil Total Viewers)
FOX ranked No. 1 on Saturday night among Adults 18-49 and Adults 18-34 with an original Cops (1.0/4) and encores of Cops 2 (1.0/4) and The Following (0.6/2).
SUNDAY
7:00-7:30 Bob's Burgers (R): (A18-49: 0.9/3, 2.1 Mil Total Viewers)
7:30-7:59 AMERICAN DAD (S): (A18-49: 1.6/5, 3.3 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (A18-49: 2.2/6, 4.9 Mil Total Viewers)
8:30-9:00 THE CLEVELAND SHOW: (A18-49: 1.8/5, 4.0 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18-49: 2.7/7, 5.3 Mil Total Viewers)
9:30-10:00 BOB'S BURGERS: (A18-49: 1.8/4, 3.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.8/5, 3.9 Mil Total Viewers)
On Sunday, FOX ranked No. 1 for the night in Adults 18-49 (tie), Adults 18-34 and Teens.
FOX's original animated shows were the top five highest rated programs of the night among Adults 18-34. FOX won every half hour from 7-10p among Adults 18-34.
At 7p an encore Bob's Burgers (0.9/3) was followed by an original of AMERICAN DAD (1.6/5).
The Simpsons did a 2.2/6 at 8p and The Cleveland Show posted a 1.8/5 at 830p.
Family Guy did a 2.7/7, up +13% from three weeks prior (2.4/6 on 2/17/13) and was the highest rated program of the night among Adults 18-49 and Adults 18-34.
Bob's Burgers did a 1.8/4 at 930p, up +6% from the previous week (1.7/4).
MARCH 4 - 10, 2013
TOTAL PRIMETIME
ADULTS 18?49 ADULTS 18?34 VIEWERS (Mil)
FOX 2.3/7 FOX 2.0/7 FOX 7.5
ABC 1.5/4 ABC 1.1/4 ABC 5.4
CBS 1.9/5 CBS 1.0/4 CBS 9.4
NBC 1.1/3 NBC 0.8/3 NBC 3.5
12/13 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 2/24/13) among Adults 18-49:
12/13 Season through 2/24 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
BONES 2.2/6 3.0/8 +36%
THE MOB DOCTOR 1.0/2 1.3/3 +30%
THE FOLLOWING 2.9/7 4.7/12 +62%
RAISING HOPE 1.7/5 2.1/6 +24%
BEN AND KATE 1.3/4 1.6/4 +23%
NEW GIRL 2.3/6 3.8/10 +65%
THE MINDY PROJECT 1.7/4 2.3/6 +35%
AMERICAN IDOL-Wed 5.0/14 6.0/16 +20%
THE X FACTOR-Wed 3.1/9 3.6/10 +16%
AMERICAN IDOL-Thu 4.6/13 5.6/16 +22%
THE X FACTOR-Thu 2.9/8 3.4/10 +17%
GLEE 2.3/6 3.7/10 +61%
KITCHEN NIGHTMARES 1.1/4 1.5/5 +36%
FRINGE 1.0/3 1.6/5 +60%
TOUCH 0.8/2 1.2/4 +50%
THE CLEVELAND SHOW 1.5/4 1.8/5 +20%
THE SIMPSONS 2.9/7 3.3/8 +14%
BOB'S BURGERS 2.1/5 2.4/6 +14%
FAMILY GUY 2.9/7 3.9/9 +34%
AMERICAN DAD 2.2/5 2.7/6 +23%
12/13 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 2/24/13) among Total Viewers:
12/13 Season thru 2/24 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
BONES 7.9 10.3 +30%
THE MOB DOCTOR 3.6 4.6 +29%
THE FOLLOWING 9.1 13.2 +45%
RAISING HOPE 3.9 4.8 +25%
BEN AND KATE 2.8 3.4 +21%
NEW GIRL 4.4 6.8 +55%
THE MINDY PROJECT 3.2 4.3 +33%
AMERICAN IDOL-Wed 15.3 17.6 +15%
THE X FACTOR-Wed 8.6 9.9 +15%
AMERICAN IDOL-Thu 14.4 16.8 +17%
THE X FACTOR-Thu 8.5 9.7 +14%
GLEE 5.9 8.8 +49%
KITCHEN NIGHTMARES 3.2 3.9 +23%
FRINGE 2.8 4.3 +52%
TOUCH 2.9 4.2 +44%
THE CLEVELAND SHOW 3.2 3.6 +12%
THE SIMPSONS 6.2 7.1 +14%
BOB'S BURGERS 4.4 4.9 +11%
FAMILY GUY 5.7 7.5 +30%
AMERICAN DAD 4.5 5.4 +19%
About FOX Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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