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FOX Wins The Week Again 4/26-5/2

By: May. 04, 2010
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Last week, FOX won the week among Adults 18-49, Adults 18-34 and Teens with strong deliveries from HOUSE, 24, AMERICAN IDOL, GLEE and Saturday's NASCAR RACE: RICHMOND 400. FOX ended the week with a 3.0/9 overall and continues its reign as the No. 1 network of the season.

On Monday night, fan favorites HOUSE and 24 delivered a nightly win for FOX among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.

At 8p HOUSE posted a 4.2/12 among Adults 18-49 and was the highest rated program of the night among Adults 18-34.

At 9p, 24 posted a 2.8/7 among Adults 18-49 and drew 9.1 million Total Viewers -- its highest Total Viewers in two and a half months (since 2/8/10).

On Tuesday, FOX dominated the competition with the No. 1 and No. 2 programs of the night, AMERICAN IDOL and GLEE, which led to a nightly win among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +100% among Adults 18-49, +157% among Adults 18-34, +217% among Teens and +8% in Total Viewers.

The Top 6 finalists on AMERICAN IDOL posted a 6.9/20 among Adults 18-49 and dominated the 8p hour among Adults 18-49, Adults 18-34, Teens, Total Viewers, and all key demos.

In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +97% among Adults 18-49, +120% among Adults 18-34, +192% among Teens and +19% in Total Viewers.

At 9p, GLEE delivered a 5.2/13 among Adults 18-49 and remained the highest rated new scripted series of the season among Adults 18-49 and Adults 18-34.

So far this spring GLEE has outperformed its prior Fall originals average (Wed 9p) by +64% among Adults 18-49, +53% among Adults 18-34, +63% among Teens and +77% among Total Viewers.

On Wednesday, the AMERICAN IDOL results show led FOX to a third nightly win among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

In the 9p hour, the AMERICAN IDOL results show delivered a 6.7/18 among Adults 18-49 and grew +14% among Adults 18-49, +16% among Adults 18-34 and +7% in Total Viewers, when compared with the prior week's episode.

AMERICAN IDOL won its timeslot among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos and showed advantages over its nearest competitors of +91% among Adults 18-49, +65% among Adults 18-34, +200% among Teens and +123% in Total Viewers.

AMERICAN IDOL's Tue/Wed average for the week outperformed ABC's Dancing With The Stars Mon/Tue average by +88% among Adults 18-49 and +15% in Total Viewers.

In addition, Saturday's NASCAR RACE: RICHMOND 400 brought FOX a nightly win among Adults 18-49, Adults 18-34, Total Viewers and most key demos.

Season-To-Date

Compared to the same weeks of the 08/09 season (9/22/08-5/02/09), FOX is up +3% among Adults 18-49 (3.7/10 vs. 3.6/10) and up +2% among Total Viewers (10.0 vs. 9.8 Mil). Among Adults 18-49: CBS and The CW are even and ABC (-7%) and NBC (-7%) are down.

09/10 FOX Dramas: Live + 7 in Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/18/10), FOX's dramas have shown significant increases among Adults 18-49 including:

09/10 Season thru 4/18 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

24 3.0/7 3.7/9 +23%

Human Target 2.4/7 2.9/8 +21%

House 4.1/11 5.0/13 +22%

Lie to Me 2.5/6 2.9/7 +16%

Glee 3.1/8 3.8/10 +23%

Bones 2.6/8 3.2/9 +23%

Fringe 2.1/6 2.9/7 +38%

Dollhouse 0.8/3 1.2/4 +50%

09/10 FOX Dramas: Live +7 in Total Viewers

Comparing Live+ Same Day vs. Live + 7 ratings (now available through 4/18/10), FOX's dramas have shown significant increases among Total Viewers including:

09/10 Season thru 4/18 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

24 9.5 11.2 +18%

Human Target 8.2 9.6 +17%

House 11.0 12.8 +16%

Lie to Me 6.9 8.0 +16%

Glee 7.0 8.5 +21%

Bones 9.3 10.6 +14%

Fringe 5.9 7.6 +29%

Dollhouse 2.2 3.0 +36%

Weekly Program Rankers

FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), GLEE (No. 3), HOUSE (No. 5 tie) and FAMILY GUY (No. 12 tie).

FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), GLEE (No. 2), AMERICAN IDOL WEDNESDAY (No. 3), FAMILY GUY (No. 4), HOUSE (No. 6), THE SIMPSONS (No. 9 tie), THE CLEVELAND SHOW (No. 9 tie), BONES (No. 19 tie) and 24 (No. 19 tie).

FOX had 8 of the Top 20 programs among Teens: FAMILY GUY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), AMERICAN IDOL TUESDAY (No. 3), GLEE (No. 4), THE CLEVELAND SHOW (No. 5), THE SIMPSONS (No. 6), BONES (No. 14 tie) and HOUSE (No. 14 tie).

FOX had 4 of the Top 20 programs in Total Viewers: AMERICAN IDOL Wednesday (No. 2), AMERICAN IDOL Tuesday (No. 3), GLEE (No. 11) and HOUSE (No. 14).

Week 4/05-4/11/10: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - APRIL 26 - MAY 2, 2010

MONDAY

8:00-9:01 HOUSE: (A18-49: 4.2/12, 10.9 Mil Total Viewers)

9:01-10:00 24: (A18-49: 2.8/7, 9.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 3.5/10, 10.0 Mil Total Viewers)

FOX won the night among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.

At 8p HOUSE posted a 4.2/12 among Adults 18-49, up a tenth from the prior week. HOUSE was the highest rated program of the night among Adults 18-34, out-performing ABC's Dancing With the Stars and Romantically Challenged, CBS' Rules of Engagement and NBC's Chuck and Trauma. HOUSE won the 8p hour among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.

At 9p, '24' delivered a 2.8/7, same as the prior week in Adults 18-49, while it posted its highest Total Viewers in two and a half months (since 2/8/10). '24' ranked No. 3 in its hour among Adults 18-49 and Adults 18-34 and No. 2 in Men 18-34.

TUESDAY

8:00-9:02 AMERICAN IDOL: (A18-49: 6.9/20, 19.4 Mil Total Viewers)

9:02-10:02 GLEE: (A18-49: 5.2/13, 12.2 Mil Total Viewers)

8:00-10:02 FOX PRIME: (A18-49: 6.0/16, 15.9 Mil Total Viewers)

FOX had the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE as it won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +100% among Adults 18-49 (6.0/16 vs. 3.0/8 for CBS), +157% among Adults 18-34 (5.4/16 vs. 2.1/6 for NBC), +217% among Teens (3.8/13 vs. 1.2/4 for NBC) and +8% in Total Viewers (15.9 vs. 14.7 for CBS).

The Top 6 on AMERICAN IDOL posted a 6.9/20 among Adults 18-49 and dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL was on par with the prior week among Adults 18-49 (6.9/20 vs. 6.9/20).

In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +97% among Adults 18-49 (6.9/20 vs. 3.5/10 for CBS), +120% among Adults 18-34 (5.5/17 vs. 2.5/8 for CBS), +192% among Teens (3.8/14 vs. 1.3/5 for CBS) and +19% in Total Viewers (19.4 vs. 16.3 Mil for CBS.)

Week three of GLEE's return posted a 5.2/13 among Adults 18-49, just below the prior week (5.3/13). GLEE tied its second highest-rated telecast to date among Adults 18-34.

GLEE is the highest rated new scripted series of the season among Adults 18-49 and Adults 18-34.

GLEE was the highest rated program of the night among Women 18-34 (tied with AMERICAN IDOL).

So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +64% among Adults 18-49 (5.4/14 vs. 3.3/9), +53% among Adults 18-34 (5.5/16 vs. 3.6/11), +63% among Teens (3.9/13 vs. 2.4/9) and +77% among Total Viewers (12.9 vs. 7.3 Mil.)

In head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +58% among Adults 18-49 (5.2/13 vs. 3.3/8 for NBC), +121% among Adults A18-34 (5.3/15 vs. 2.4/7 for NBC) and +131% among Teens (3.7/12 vs. 1.6/5 for NBC).

WEDNESDAY

8:00-9:00 LIE TO ME (RS): (A18-49: 1.6/5, 5.3 Mil Total Viewers)

9:00-10:00 AMERICAN IDOL: (A18-49: 6.7/18, 20.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 4.2/12, 12.7 Mil Total Viewers)

At 8p an encore LIE TO ME delivered a 1.6/5 among Adults 18-49 and ranked No. 2 in the time period among Adults 18-49 (tied with CBS and NBC) and No. 3 in Adults 18-34.

At 9p the Final Six results show of AMERICAN IDOL posted a 6.7/18 among Adults 18-49 and compared to the prior week showed growth of +14% among Adults 18-49 (6.7/18 vs. 5.9/17), +16% among Adults 18-34 (5.1/15 vs. 4.4/14) and +7% in Total Viewers (20.1 vs. 18.8 Mil.)

AMERICAN IDOL won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed advantages over its nearest competitors of +91% among Adults 18-49 (6.7/18 vs. 3.5/9 for ABC), +65% among Adults 18-34 (5.1/15 vs. 3.1/9 for ABC), +200% among Teens (3.9/14 vs. 1.3/5 for ABC) and +123% in Total Viewers (20.1 vs. 9.0 Mil for CBS.)

AMERICAN IDOL's Tue/Wed average this week outperformed ABC's Dancing With The Stars Mon/Tue average by +88% among Adults 18-49 (6.8/19 vs. 3.6/10) and +15% in Total Viewers (19.7 vs. 17.2 Mil.)

So far this season, AMERICAN IDOL's Most Current ratings vs. the comparable Most Current weeks last year show 92% retention among Adults 18-49 (8.9/23 vs. 9.7/24), 93% among Adults 18-34 (7.4/22 vs. 8.0/22), 94% among Teens (6.1/20 vs. 6.5/21) and 93% in Total Viewers (24.4 vs. 26.2 Mil.)

FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +75% among Adults 18-49 (4.2/12 vs. 2.4/7 for ABC), +60% among Adults 18-34 (3.2/10 vs. 2.0/6 for ABC), +130% among Teens (2.3/9 vs. 1.0/4 for ABC) and +69% in Total Viewers (12.7 vs. 7.5 for CBS).

THURSDAY

8:00-9:00 BONES: (A18-49: 2.6/8, 9.3 Mil Total Viewers)

9:00-10:00 FRINGE: (A18-49: 2.0/6, 5.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 2.3/7, 7.4 Mil Total Viewers)

At 8p BONES posted a 2.6/8 among Adults 18-49, up +4% from the prior week (2.5/8) while it gained +5% in Adults 18-34 (2.2/8 vs. 2.1/7). In head to head competition in the 8p hour BONES outperformed ABC's Flash Forward by +63% among Adults 18-49 (2.6/8 vs. 1.6/5).

BONES ranked No. 2 in the hour among Adults 18-49 and Adults 18-34.

FRINGE at 9p posted a 2.0/6 among Adults 18-49 and ranked No. 4 in the 9p hour among Adults 18-49 and Adults 18-34 and No. 2 in Teens.

FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34 and No. 2 in Teens.

FRIDAY

8:00-10:00 HOUSE (R): (A18-49: 0.9/3, 2.7 Mil Total Viewers)

A two hour HOUSE encore gave FOX a No. 4 rank for the night among Adults 18-49 and Adults 18-34.

SATURDAY

8:00-10:54 NASCAR RACE: RICHMOND 400 (S): (A18-49: 2.1/8, 6.3 Mil Total Viewers)

NASCAR RACE: RICHMOND 400 led FOX to a nightly win among Adults 18-49, Total Viewers, Adults 18-34 and most key demos.

SUNDAY

7:00-7:30 TIL DEATH: (A18-49: 0.7/2, 2.0 Mil Total Viewers)

7:30-7:59 SIMPSONS (R): (A18-49: 1.0/3, 2.4 Mil Total Viewers)

7:59-8:31 SIMPSONS: (A18-49: 2.7/8, 6.0 Mil Total Viewers)

8:31-9:00 CLEVELAND SHOW: (A18-49: 2.6/7, 5.8 Mil Total Viewers)

9:00-10:00 FAMILY GUY: (A18-49: 3.5/9, 7.4 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 2.3/7, 5.2 Mil Total Viewers)

FOX won the night among Adults 18-34, Teens and Men 18-49/18-34 and ranked No. 3 in Adults 18-49.

At 8p THE SIMPSONS did a 2.7/8 among Adults 18-49, the same as last week and it ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34. At 8:30p THE CLEVELAND SHOW posted a 2.6/7 among Adults 18-49 as it ranked No. 3 in the time period among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34.

In the 9p hour an original FAMILY GUY plus a clip show posted a 3.5/9 among Adults 18-49, up +3% from its last original on 4/11/10 (3.4/9). FAMILY GUY ranked No. 2 in the hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and all key male demos.

TIL DEATH at 7p (0.7/2) and an encore THE SIMPSONS at 7:30p (1.0/3) combined to rank No. 4 in the hour among Adults 18-49 and Adults 18-34 and No. 2 in Teens.

APRIL 26 - MAY 2, 2010

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 3.0/9 FOX 2.5/9 FOX 8.3

ABC 2.2/7 ABC 1.7/6 ABC 7.7

CBS 2.2/7 CBS 1.4/5 CBS 9.5

NBC 1.9/6 NBC 1.5/5 NBC 5.7



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