Fox Broadcasting Company (FOX) will team up with iHeartMedia on the new music competition series THE FOUR: BATTLE FOR STARDOM. FOX, home to seminal music-infused series such as "Glee," EMPIRE and STAR, will work with iHeartMedia, with its more than a quarter billion monthly listeners in the U.S., to support auditions, assist in the search for talent and boost the careers of artists throughout the run of the competition. As part of the grand prize, the winner of THE FOUR: BATTLE FOR STARDOM will also be part of iHeartMedia's coveted "On the Verge" artist development program, which will support the winning talent with airplay across iHeartMedia radio stations nationwide.
The campaign combines the multiplatform scale and reach of both companies, aligning the power of the FOX broadcast network with iHeartMedia's national footprint, which includes its more than 850 live radio stations across the country; iHeartRadio, its digital music, podcasting and live streaming service; more than 122 million social followers; and its nationally recognized live events, including the IHEARTRADIO MUSIC FESTIVAL and the iHeartRadio Music Awards. THE FOUR initiative follows the recent launch by FOX Networks Group and iHeartMedia of Smart A/V Audiences, the first suite of data-driven advertising products to integrate both audio and video creative units into one platform. THE FOUR: BATTLE FOR STARDOM begins where most competitions end: with the four finalists. Four super-talented singers, chosen from auditions by the show, will defend their coveted spots on the stage, as they are challenged individually by new singers determined to replace them. If the existing four outperform their challengers, they survive to sing another week, until the end of the season, when the final four face off against each other. Only one will claim the ultimate prize for an aspiring artist: a team of elite star-makers - the series' panel of judges - all committed to launching and guiding the winner's music career.Additional details regarding THE FOUR: BATTLE FOR STARDOM will be announced soon. For more information, visit thefourmusic.com.
THE FOUR: BATTLE FOR STARDOM was created by Armoza Formats and is produced by ITV Entertainment in association with Armoza Formats. Becca Walker, David Friedman, David George, Adam Sher, David Eilenberg, Moshiko Cohen, Elwin Vizetelly de Groot and Nehama Cohen are executive producers.
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