Fox Sports 1 RECORDS TOP-10 WEEK -- Over 13.8 million viewers watched Fox Sports 1 programming last week (Aug. 25-31), which is the year-old channel's largest weekly audience since March 10-16, and its ninth-best since launch, according to Nielsen. This strong week was highlighted by Fox Sports 1's second most-watched Sunday (8/31), averaging 305,000 viewers (3:00 AM ET-3:00 AM ET).
The return of
COLLEGE FOOTBALL to
Fox Sports 1 contributed to the channel's performance with its four games averaging 542,000 viewers, a +10% increase over the 493,000 viewers that five games averaged in Week 1 of last season, and +26% in Adults 18-49 (255,000 vs. 203,000).
Fox Sports 1 posted the largest year-to-year viewership increase of all national carriers of college football, and was one of just two in positive territory. Baylor's 45-0 rout of SMU posted 762,000 viewers, making it
Fox Sports 1's most-watched telecast of the week, +30% compared to the average Big 12 games recorded on
Fox Sports 1 last season.
On Tuesday (8/26), NASCAR released its 2015 Sprint Cup race schedule, an announcement that was carried on both
Fox Sports 1's
NASCAR RACE HUB and NBCSN's
NASCAR AMERICA programs. The shows ran head-to-head from 5:00-6:00 PM ET, with
NASCAR RACE HUB scoring 178,000 viewers, +45% above its launch to date average and out-distancing
NASCAR AMERICA (74,000 viewers) by +141%.
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