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FOX Premiere Week Posts Year-On-Year Growth for Live +30 Day Audience

By: Oct. 31, 2016
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FOX posted year-on-year growth in Live + 30 Day multi-platform data for broadcast Premiere Week, delivering a gain of +3% versus last year, while streaming of the network's programs on Hulu reached record levels, up +20% compared to last season's Premiere Week.

The launch of its new hit drama, LETHAL WEAPON, ranks as FOX's biggest new Fall premiere in two years, delivering 13.5 million viewers, while THE EXORCIST delivered the network's largest premiere for a new Friday series in 14 years and SON OF ZORN lands as FOX's best comedy premiere this season. F

or the third straight season, FOX's hit EMPIRE remains broadcast television's #1 drama. In addition, both FAMILY GUY and THE SIMPSONS secured their largest streaming audiences ever and BOB'S BURGERS logged its largest season opener in three years and reached an all-time high in on-demand (VOD, Hulu and FOX NOW) audience.

Live + 30 Day highlights for FOX include:

FOX's Live + 30-Day multi-platform average audience for Premiere Week (entertainment programs) was up +3% this year versus last (7.8 million vs. 7.6 million).

FOX Premiere Week entertainment programs were streamed more heavily on Hulu than ever before - 30-day Hulu streaming grew +20% versus year-ago (1.2 million vs. 1.0 million).

Original FOX entertainment programs airing during Premiere Week nearly doubled Live + Same Day viewership with 30 days of multi-platform playback (+93%, 8.1 million vs. 4.2 million).

EMPIRE's premiere grew +68% to an audience of 18.3 million - 7.4 million of which watched POST same-day (10.9 million) - to remain broadcast television's #1 drama for the third straight year.
With three massive season openers, EMPIRE is the only FOX drama to open each of its first three seasons with more than 15 million viewers.
There was significant viewing after the 3-day window for the hit drama's premiere episode, with over 3.0 million viewers during days 4 through 30.
Overall, on Hulu and FOX NOW, the episode earned a total streaming audience of over 2.3 million during the first 30 days since it aired.

LETHAL WEAPON's series premiere audience increased +71% over 30 Days to 13.5 million - a gain of 5.6 million viewers from the first 30 days of playback following premiere (7.9 million).
With 13.5 million viewers in Live + 30 Days, LETHAL WEAPON was the biggest Fall FOX debut in two years (since GOTHAM, 9/22/14).
LETHAL WEAPON also earned the largest 30 day VOD audience for a FOX premiere this season - with over 600,000 viewers.
FOX recently ordered a full season of the program based on the hit movie franchise.

BOB'S BURGERS' Season Seven debut more than doubled its Live + Same Day audience (2.6 million) over 30 days of multi-platform viewership, jumping +135% to 6.1 million -- the largest 30-Day season opener for the show in three years (since 9/29/13).
BOB'S BURGERS' on-demand audience marked a new all-time high, with 2.7 million watching on VOD, Hulu and FOX NOW platforms over 30 days.

FAMILY GUY, in its Season 14 return, more than doubled after 30 days, up +164% to 7.4 million viewers vs. 2.8 million same day.
Its huge Hulu and FOX NOW streaming audience continues to grow -- 2.7 million watched on Hulu and FOX NOW over 30 days -- FAMILY GUY's largest streaming audience ever.
Hulu and FOX NOW streaming of FAMILY GUY's premiere outperformed last season's premiere (+23% vs. 2.2 million).

THE SIMPSONS' 28th season debut grew +79% to a Live + 30-day multi-platform audience of 6.1 million compared to 3.4 million same day -- and its largest premiere streaming audience ever (1.6 million).

SON OF ZORN's series premiere (9/11/16) Live + 30-day multi-platform audience of 7.7 million is the largest for a FOX comedy premiere this season.
With a 30-day on-demand audience (across VOD, Hulu and FOX NOW platforms) in excess of 1 million viewers, its debut surpassed all of FOX's prior primetime animation debuts.

NEW GIRL's audience jumped by an incredible +152% to 5.8 million after 30 days of viewing vs. 2.3 million Live + Same Day.

SCREAM QUEENS more than doubled its Live + Same Day audience, jumping +141% to 5.3 million after 30 days of viewing vs. 2.2 million same day.
o With its young audience, SCREAM QUEENS saw heavy playback outside of Live + 7 for its premiere, with nearly 2 million viewers catching up with Hulu, FOX NOW, VOD and DVR.

PITCH's critically acclaimed series premiere grew +88% with Live + 30 days of multi-platform viewing to an audience of 7.9 million - a sizeable 3.7 million caught up after Same-Day.

THE EXORCIST's premiere accumulated an average audience of 6.0 million over 30 days of multi-platform viewing -- FOX's largest debut audience for a new Friday scripted series in 14 years (since "Firefly," 9/20/2002).

HELL'S KITCHEN's Season 16 premiere grew +71% from Same Day to a Live + 30-Day multi-platform audience of 5.8 million.
HELL'S KITCHEN was up from last season's opener in Live + 30-Day multi-platform audience (5.8 mil vs. 5.6 mil). On-demand viewership from VOD, Hulu and FOX NOW also increased (723K vs. 680K).



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