FOX Dominates The Week With Four Nightly Rating Wins
By: Charlie Piane May. 11, 2010
FOX continued its winning streak and remained the only broadcast network to post year-over-year gains this season (+3%). Four nightly wins, led by dominant performances by AMERICAN IDOL and GLEE, kept FOX at No. 1 for the season, out-pacing the next highest rated competitor by +16%.
On Monday, FOX's HOUSE and 24 combo ranked No. 1 among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.
· At 8p HOUSE posted a 3.9/11 among Adults 18-49 and was the highest rated program of the night among Adults 18-34. HOUSE ranked No. 1 in the 8p hour among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.
· At 9p, '24' delivered a 2.8/7, up +9% among Adults 18-34. In fact, Monday's '24' posted the show's highest Adults 18-34 rating in almost three months (since 2/8/10).
FOX dominated Tuesday night with the No. 1 and No. 2 programs of the night in AMERICAN IDOL and GLEE. The hit shows delivered a nightly win among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
· The AMERICAN IDOL Top 5 performance show posted a 6.2/18 among Adults 18-49 and dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL showed advantages over its nearest competitors in the hour of +100% among Adults 18-49, +113% among Adults 18-34, +183% among Teens and +16% in Total Viewers.
· Week four of GLEE posted a 4.9/13 among Adults 18-49 and remained the highest rated new scripted series of the season among Adults 18-49. GLEE was the highest rated program of the night among young adults and teens, and in head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +23% among Adults 18-49, +43% among Adults A18-34 and +150% among Teens.
· So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +58% among Adults 18-49, +50% among Adults 18-34, +58% among Teens and +73% among Total Viewers.
With the AMERICAN IDOL Top Five results show, Wednesday night saw another dominant win for FOX among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos:
· The AMERICAN IDOL Top Five results show posted a 6.5/18 among Adults 18-49 and grew +5% among Adults 18-49, +41% in Teens and +12% in Total Viewers compared to Tuesday's performance. AMERICAN IDOL outperformed the previous week's results by +23% among Teens.
· AMERICAN IDOL's Tue/Wed average outperformed ABC's Dancing With The Stars Mon/Tue average by +85% among Adults 18-49 and +11% in Total Viewers.
· So far this season, AMERICAN IDOL is showing 91% year-over-year retention among Adults 18-49, 91% among Adults 18-34, 95% among Teens and 92% in Total Viewers (Most Current ratings vs. Comparable Most Current).
Saturday's NASCAR RACE: DARLINGTON 500 led FOX to a win among Adults 18-49, Total Viewers, and most key demos and No. 2 finish among Adults 18-34 and Teens.
Season-To-Date
Compared to the same weeks of the 08/09 season (9/22/08-5/09/09), FOX is up +3% among Adults 18-49 (3.7/10 vs. 3.6/10) and up +2% among Total Viewers (10.0 vs. 9.8 Mil). Among Adults 18-49: CBS and The CW are even and ABC (-7%) and NBC (-4%) are down.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/25/10), FOX's dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 4/25 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.0/7 3.7/9 +23%
Human Target 2.4/7 2.9/8 +21%
House 4.1/11 5.0/13 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 3.2/9 3.9/10 +22%
Bones 2.6/8 3.2/9 +23%
Fringe 2.1/6 2.9/7 +38%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 4/25/10), FOX's dramas have shown significant increases among Total Viewers including:
09/10 Season thru 4/25 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 9.4 11.1 +18%
Human Target 8.2 9.6 +17%
House 11.0 12.8 +16%
Lie to Me 6.9 8.0 +16%
Glee 7.4 8.8 +19%
Bones 9.3 10.7 +15%
Fringe 5.9 7.6 +29%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL TUESDAY (No. 2), GLEE (No. 3), HOUSE (No. 8) and FAMILY GUY (No. 10).
FOX had 8 of the Top 20 programs among Adults 18-34: GLEE (No. 1), AMERICAN IDOL TUESDAY (No. 2), AMERICAN IDOL WEDNESDAY (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 6 tie), HOUSE (No. 6 tie), THE CLEVELAND SHOW (No. 12) and THE SIMPSONS (No. 14).
FOX had 8 of the Top 20 programs among Teens: AMERICAN IDOL WEDNESDAY (No. 1), GLEE (No, 2), AMERICAN IDOL TUESDAY (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 5), THE SIMPSONS (No. 7), THE CLEVELAND SHOW (No. 9 and 24 (No. 19).
FOX had 3 of the Top 20 programs in Total Viewers: AMERICAN IDOL Wednesday (No. 2), AMERICAN IDOL Tuesday (No. 3) and GLEE (No. 13).
Week 4/19-4/25/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS - MAY 3 - 9, 2010
MONDAY
8:00-9:01 HOUSE: (A18-49: 3.9/11, 10.0 Mil Total Viewers)
9:01-10:00 24: (A18-49: 2.8/7, 9.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.4/9, 9.5 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Women 18-34 and Men 18-49/18-34/25-54 (tie).
At 8p HOUSE posted a 3.9/11 among Adults 18-49 and was the highest rated program of the night among Adults 18-34, out-performing ABC's Dancing With the Stars, Romantically Challenged, Castle, CBS' How I Met Your Mother, Rules of Engagement, Big Bang Theory, CSI: Miami and NBC's Chuck and Law And Order. HOUSE ranked No. 1 in the 8p hour among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.
At 9p, '24' posted a 2.8/7, up +9% in Adults 18-34 (2.4/7 vs. 2.2/6). '24' posted its highest Adults 18-34 rating in almost three months (since 2/8/10). '24' ranked No. 3 in its hour among Adults 18-49 and No. 2 in Adults 18-34.
TUESDAY
8:00-9:01 AMERICAN IDOL: (A18-49: 6.2/18, 17.5 Mil Total Viewers)
9:01-10:01 GLEE: (A18-49: 4.9/13, 11.6 Mil Total Viewers)
8:00-10:01 FOX PRIME: (A18-49: 5.6/15, 14.6 Mil Total Viewers)
FOX had the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE as it won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +87% among Adults 18-49 (5.6/15 vs. 3.0/8 for NBC), +108% among Adults 18-34 (5.0/15 vs. 2.4/7 for NBC), +192% among Teens (3.5/13 vs. 1.2/4 for ABC) and +4% in Total Viewers (14.6 vs. 14.1 for CBS).
The Top 5 on AMERICAN IDOL posted a 6.2/18 among Adults 18-49 and dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +100% among Adults 18-49 (6.2/18 vs. 3.1/9 for CBS), +113% among Adults 18-34 (4.9/17 vs. 2.3/8 for NBC), +183% among Teens (3.4/13 vs. 1.2/5 for ABC) and +16% in Total Viewers (17.5 vs. 15.1 Mil for CBS.)
Week four of GLEE posted a 4.9/13 among Adults 18-49 and won the 9p hour among Adults 18-49, Adults 18-34/25-54, Teens and all key female demos and in head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +23% among Adults 18-49 (4.9/13 vs. 4.0/10 for ABC), +43% among Adults A18-34 (5.0/14 vs. 3.5/10 for ABC) and +150% among Teens (3.5/12 vs. 1.4/5 for ABC and NBC).
GLEE is the highest rated new scripted series of the season among Adults 18-49 and Adults 18-34.
GLEE was the highest rated program of the night among Adults 18-34 and Teens.
So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +58% among Adults 18-49 (5.2/14 vs. 3.3/9), +50% among Adults 18-34 (5.4/15 vs. 3.6/11), +58% among Teens (3.8/13 vs. 2.4/9) and +73% among Total Viewers (12.6 vs. 7.3 Mil.)
WEDNESDAY
8:00-9:00 LIE TO ME (RS): (A18-49: 1.3/4, 4.4 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18-49: 6.5/18, 19.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.92/12, 12.0 Mil Total Viewers)
At 8p an encore LIE TO ME drew a 1.3/4 among Adults 18-49 and ranked No. 5 in the time period among Adults 18-49 and in Adults 18-34.
At 9p the Final Five results show of AMERICAN IDOL posted a 6.5/18 among Adults 18-49 and showed growth compared to Tuesday's performance show of +5% among Adults 18-49 (vs. 6.2/18), +41% in Teens (4.8/16 vs. 3.4/13) and +12% in Total Viewers (19.6 vs. 17.5 Mil.) AMERICAN IDOL outperformed last week's results by +23% among Teens (4.8/16 vs. 3.9/14).
AMERICAN IDOL won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed advantages over its nearest competitors of +97% among Adults 18-49 (6.5/18 vs. 3.3/9 for CBS), +66% among Adults 18-34 (4.8/16 vs. 2.9/9 for ABC), +215% among Teens (4.1/15 vs. 1.3/5 for ABC) and +58% in Total Viewers (19.6 vs. 12.4 Mil for CBS).
AMERICAN IDOL's Tue/Wed average for the week outperformed ABC's Dancing With The Stars Mon/Tue average by +85% among Adults 18-49 (6.3/18 vs. 3.4/10) and +11% in Total Viewers (18.5 vs. 16.6 Mil.)
So far this season, AMERICAN IDOL's Most Current ratings vs. the comparable Most Current weeks last year show 91% retention among Adults 18-49 (8.8/23 vs. 9.7/24), 91% among Adults 18-34 (7.3/21 vs. 8.0/22), 95% among Teens (6.1/20 vs. 6.4/21) and 92% in Total Viewers (24.2 vs. 26.2 Mil.)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +63% among Adults 18-49 (3.9/12 vs. 2.4/8 for CBS), +71% among Adults 18-34 (2.9/10 vs. 1.7/6 for ABC), +130% among Teens (2.3/9 vs. 1.0/4 for ABC) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS).
THURSDAY
8:00-9:00 BONES: (A18-49: 2.5/8, 9.0 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 2.2/6, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.4/7, 7.4 Mil Total Viewers)
BONES at 8p posted a 2.5/8 among Adults 18-49. In head to head competition in the 8p hour BONES outperformed ABC's Flash Forward by +92% among Adults 18-49 (2.5/8 vs. 1.3/4).
BONES ranked No. 2 in the hour among Adults 18-49 and Adults 18-34.
FRINGE at 9p posted a 2.2/6 among Adults 18-49 and was up +10% compared to last week among Adults 18-49 (vs. 2.0/6), +13% among Adults 18-34 (1.7/5 vs. 1.5/5) and +4% in Total Viewers (5.8 vs. 5.6 Mil).
FRINGE ranked No. 4 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 (tie) and No. 4 among Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18-49: 1.1/4, 3.1 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES: (A18-49: 1.5/5, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/5, 3.3 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.1/4 and ranked No. 4 in its time period among Adults 18-49 and Adults 18-34 (tie).
At 9p, KITCHEN NIGHTMARES delivered a 1.5/5 ranking No. 3 among Adults 18-49 and No. 2 among Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 and No. 2 among Adults 18-34 (tie).
SATURDAY
7:47-11:46 NASCAR RACE: DARLINGTON 500 (S): (A18-49: 2.2/8, 7.0 Mil Total Viewers)
8:00-11:00 FOX PRIME (S): (A18-49: 2.2/8, 6.9 Mil Total Viewers)
NASCAR RACE: DARLINGTON 500 led FOX to a win among Adults 18-49, Total Viewers, and most key demos and a No. 2 finish among Adults 18-34 and Teens.
SUNDAY
7:00-7:29 TIL DEATH: (A18-49: 0.7/3, 1.8 Mil Total Viewers)
7:30-7:59 SIMPSONS (R): (A18-49: 1.2/4, 2.7 Mil Total Viewers)
7:59-8:31 SIMPSONS: (A18-49: 2.7/9, 5.7 Mil Total Viewers)
8:31-9:00 CLEVELAND SHOW: (A18-49: 2.6/8, 5.3 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18-49: 3.8/10, 7.2 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18-49: 3.0/8, 5.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 2.3/7, 4.8 Mil Total Viewers)
FOX won the night among Adults 18-34, Teens and Men 18-49/18-34/25-54 (tie) and ranked No. 2 in Adults 18-49.
At 8p THE SIMPSONS posted a 2.7/9 among Adults 18-49, the same as last week. THE SIMPSONS ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34. At 8:30p THE CLEVELAND SHOW posted a 2.6/8 among Adults 18-49, same as last week as it ranked No. 2 in the time period among Adults 18-49 and No. 1 in Adults 18-34, Women 18-34 and Men 18-49/18-34.
At 9p FAMILY GUY posted a 3.8/10 among Adults 18-49, up +9% from last week (3.5/9). FAMILY GUY won the half hour among Adults 18-49, Adults 18-34, Teens, and all key male demos. AMERICAN DAD at 9:30p posted a 3.0/8 among Adults 18-49, up +11% from its last original on 4/25/10 (2.7/7). AMERICAN DAD ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34.
TIL DEATH at 7p (0.7/3) and an encore THE SIMPSONS at 7:30p (1.2/4) combined to rank No. 3 in the hour among Adults 18-49 (tie) and No. 2 in Adults 18-34 and Teens.
MAY 3 - 9, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.9/9 FOX 2.5/9 FOX 8.1
ABC 2.5/8 ABC 1.9/7 ABC 8.2
CBS 2.3/7 CBS 1.5/5 CBS 10.1
NBC 1.9/6 NBC 1.5/5 NBC 5.6
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