FOX Continues to Rank No. 1 Among Adults 18-49

FOX kicked off last week with strong originals of HOUSE and 24, and continued its dominance with impressive ratings from HUMAN TARGET and AMERICAN IDOL. FOX ranked No. 1 for the week with a 3.2/10 rating among Adults 18-49 and continues to hold the top spot for the season to date.

Solid performances by fan favorites HOUSE and 24 on Monday led FOX to a nightly win among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos.

At 8p HOUSE posted a 4.0/12 among Adults 18-49 and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

At 9p, 24 delivered a 2.7/7, and grew +1% in Total Viewers compared to the previous week's episode.

On Tuesday night, the Top 12 finalists took the stage for a Rolling Stones-themed AMERICAN IDOL and delivered a win for FOX among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos.

The two-hour AMERICAN IDOL performance show posted an 8.1/22 among Adults 18-49 and dominated its competition with an advantage of +161% over the next highest-rated network among Adults 18-49, +195% among Adults 18-34, +345% among Teens and +48% among Total Viewers.

Compared to the previous Tuesday, AMERICAN IDOL retained nearly all of its viewers, showing 99% retention among Adults 18-49 and 100% in Total Viewers.

On Wednesday night, winning performances from HUMAN TARGET and AMERICAN IDOL gave FOX a dominant win on the night among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos, showing advantages of +156% over its closest competitor among Adults 18-49, +100% among Adults 18-34, +127% among Teens and +107% among Total Viewers.

At 8p HUMAN TARGET posted a 2.3/8 among Adults 18-49 and won its hour among Adults 18-49, Adults 25-54, Women 25-54, Total Viewers and all key male demos.

HUMAN TARGET was on par with the previous week's delivery among Adults 18-49 and grew +3% in Total Viewers.

The Top 12 Results episode of AMERICAN IDOL delivered a 6.8/20 among Adults 18-49 and won its hour among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos.

Compared to the previous week's Results show on Thursday, 3/11/10, AMERICAN IDOL showed growth of +8% among Adults 18-49 and +6% in Total Viewers.

So far this season, AMERICAN IDOL's average is on par with that of the same weeks last year, showing 94% retention among Adults 18-49, 95% among Adults 18-34, 97% among Teens and 95% in Total Viewers.

09/10 FOX Dramas: Live + 7 in Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/07/10), FOX's dramas have shown significant increases among Adults 18-49 including:

09/10 Season thru 3/07 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

24 3.3/8 4.0/9 +21%

Human Target 2.7/7 3.1/8 +15%

House 4.3/11 5.2/13 +21%

Lie to Me 2.5/6 2.9/7 +16%

Glee 2.9/8 3.6/9 +24%

Bones 2.7/8 3.3/9 +22%

Fringe 2.2/6 3.0/7 +36%

Dollhouse 0.8/3 1.2/4 +50%

09/10 FOX Dramas: Live +7 in Total Viewers

Comparing Live+ Same Day vs. Live + 7 ratings (now available through 3/07/10), FOX's dramas have shown significant increases among Total Viewers including:

09/10 Season thru 3/07 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

24 10.2 12.0 +18%

Human Target 8.9 10.2 +15%

House 11.5 13.3 +16%

Lie to Me 6.9 8.0 +16%

Glee 6.6 7.9 +20%

Bones 9.6 11.0 +15%

Fringe 6.1 7.8 +28%

Dollhouse 2.2 3.0 +36%

Weekly Program Rankers

FOX had 4 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), HOUSE (No. 4) and FAMILY GUY (No. 12 tie).

FOX had 6of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), FAMILY GUY (No. 3 tie), HOUSE (No. 6), THE SIMPSONS (No. 10 tie), and THE CLEVELAND SHOW (No. 13).

FOX had 7 of the Top 20 programs among Teens: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), FAMILY GUY (No. 3), THE CLEVELAND SHOW (No. 4 tie) THE SIMPSONS (No. 7 tie), HOUSE (No. 9) and SONS OF TUCSON (No. 10).

FOX had 4 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), HOUSE (No. 11) and 24 (No. 17).

Week 3/01-3/07/10: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - MARCH 15 - 21, 2010

MONDAY

8:00-9:00 HOUSE: (A18-49: 4.0/12, 11.4 Mil Total Viewers)

9:00-10:00 24: (A18-49: 2.7/7, 9.0 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 3.3/9, 10.2 Mil Total Viewers)

FOX won Monday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

At 8p HOUSE posted a 4.0/12 among Adults 18-49 and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

At 9p, '24' posted a 2.7/7, up +1% in Total Viewers (9.0 vs. 8.9 Mil.) '24' ranked No. 2 in its hour among Adults 18-49 and Adults 18-34 and No. 1 in Men 18-34.

TUESDAY

8:00-10:02 AMERICAN IDOL: (A18-49: 8.1/22, 22.9 Mil Total Viewers)

The Top 12 on AMERICAN IDOL posted an 8.1/22 among Adults 18-49 and won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

With AMERICAN IDOL, FOX dominated the night showing an advantage of +161% over the next highest-rated network among Adults 18-49 (8.1/22 vs. 3.1/9 for CBS), +195% among Adults 18-34 (6.2/19 vs. 2.1/7 for NBC), +345% among Teens (4.9/17 vs. 1.1/4 for CBS) and +48% among Total Viewers (22.9 vs. 15.5 Mil.)

Compared to the previous Tuesday AMERICAN IDOL held nearly all of its viewers, including 99% retention among Adults 18-49 (8.1/22 vs. 8.2/23) and 100% in Total Viewers (22.9 vs. 22.8 Mil).

WEDNESDAY

8:00-9:00 HUMAN TARGET: (A18-49: 2.3/8, 8.0 Mil Total Viewers)

9:00-10:01 AMERICAN IDOL: (A18-49: 6.8/20, 20.5 Mil Total Viewers)

8:00-10:01 FOX PRIME: (A18-49: 4.6/14, 14.3 Mil Total Viewers)

FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed an advantage of +156% over the next highest-rated network among Adults 18-49 (4.6/14 vs. 1.8/6 for NBC), +100% among Adults 18-34 (3.2/12 vs. 1.6/6 for CW), +127% among Teens (2.5/10 vs. 1.1/4 for CW) and +107% among Total Viewers (14.3 vs. 6.9 Mil. for CBS).

At 8p HUMAN TARGET posted a 2.3/8 among Adults 18-49 and won its hour among Adults 18-49, Total Viewers, Adults 25-54, Women 25-54 and all key male demos.

HUMAN TARGET was on par with the previous week's delivery among Adults 18-49 (2.3/8 vs. 2.4/7) and showed growth of +3% in Total Viewers (8.0 vs. 7.8 Mil.)

The Top 12 Results on AMERICAN IDOL posted a 6.8/20 among Adults 18-49 and won its hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

Compared to the previous week's Results show on Thursday, 3/11/10, AMERICAN IDOL showed growth of +8% among Adults 18-49 (6.8/20 vs. 6.3/19) and +6% in Total Viewers (20.5 vs. 19.3 Mil).

So far this season, AMERICAN IDOL's average is on par with the same weeks last year with Most Current ratings vs. comparable Most Current, showing 94% retention among Adults 18-49 (9.4/24 vs. 10.0/25), 95% among Adults 18-34 (8.0/23 vs. 8.4/23), 97% among Teens (6.8/22 vs. 7.0/22) and 95% in Total Viewers (25.1 vs. 26.4 Mil.)

THURSDAY

8:00-9:01 BONES (R): (A18-49: 1.6/5, 6.4 Mil Total Viewers)

9:01-10:00 FRINGE (R): (A18-49: 1.2/4, 4.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 5.4 Mil Total Viewers)

FOX aired encores of BONES (1.6/5) and FRINGE (1.2/4). In both the 8p and 9p hours and for the night FOX ranked No. 4 among Adults 18-49 and Adults 18-34.

FRIDAY

8:00-9:00 HOUSE (R): (A18-49: 1.2/4, 3.8 Mil Total Viewers)

9:00-10:00 KITCHEN NIGHTMARES: (A18-49: 1.9/6, 4.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.5/5, 4.1 Mil Total Viewers)

At 8p, a HOUSE encore posted a 1.2/4 and ranked No. 3 in its time period among Adults 18-49 and Adults 18-34.

At 9p, an encore KITCHEN NIGHTMARES delivered a 1.9/6 ranking No. 2 among Adults 18-49 and Adults 18-34.

FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34.

SATURDAY

8:00-8:30 COPS: (A18-49: 1.4/5, 4.6 Mil Total Viewers)

8:30-9:00 COPS 2 (R): (A18-49: 1.9/7, 5.6 Mil Total Viewers)

9:00-10:00 AMW: (A18-49: 1.7/6, 5.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.7/6, 5.2 Mil Total Viewers)

COPS at 8p and 830p each ranked No. 2 in their respective half hours among Adults 18-49 and Adults 18-34.

At 9p, AMERICA'S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.

SUNDAY

7:00-7:30 TIL DEATH: (A18-49: 0.9/3, 2.5 Mil Total Viewers)

7:30-7:59 TIL DEATH: (A18-49: 1.2/4, 3.3 Mil Total Viewers)

7:59-8:31 SIMPSONS: (A18-49: 2.8/8, 5.7 Mil Total Viewers)

8:31-9:00 CLEVELAND SHOW: (A18-49: 2.5/6, 5.1 Mil Total Viewers)

9:00-9:31 FAMILY GUY: (A18-49: 3.5/9, 6.7 Mil Total Viewers)

9:31-10:00 SONS OF TUCSON: (A18-49: 1.9/5, 3.8 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 2.1/6, 4.5 Mil Total Viewers)

FOX ranked No. 2 for the night among Adults 18-49 (tie), Adults 18-34 and Teens.

At 8p THE SIMPSONS did a 2.8/8 among Adults 18-49 and was up +12% versus last week (2.5/7). THE SIMPSONS ranked No. 1 in the half hour among Adults 18-49 (tie), Adults 18-34, Teens, Men 18-49/18-34 and Women 18-34. At 8:30p THE CLEVELAND SHOW returned to a 2.5/6 among Adults 18-49 and ranked No. 2 in the time period among Adults 18-49 and No. 1 in Adults 18-34 and Teens.

FAMILY GUY at 9p posted a 3.5/9 among Adults 18-49, the same as last week. FAMILY GUY ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34. Week two of SONS OF TUCSON at 9:30p did a 1.9/5 among Adults 18-49 and ranked No. 4 in the half hour among Adults 18-49, No. 3 in Adults 18-34 and No. 2 in Teens.

TIL DEATH at 7p (0.9/3) and 7:30p (1.2/4) combined to rank No. 2 in the hour among Adults 18-49 and Adults 18-34.

MARCH 15 21, 2010

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 3.2/10 FOX 2.6/9 FOX 9.2

ABC 1.6/5 ABC 1.2/4 ABC 5.4

CBS 3.2/10 CBS 2.5/9 CBS 10.8

NBC 1.9/6 NBC 1.5/5 NBC 6.1

 

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