FOX Closes In On Another Seaon Win In Ratings
By: Charlie Piane May. 25, 2010
AMERICAN IDOL, GLEE, MLB BASEBALL and the season finale of HOUSE delivered homeruns for FOX last week. FOX once again had the No. 1 and No. 2 programs of the week among Adults 18-49 and dominated among Teens with the top 5 shows of the week in that demo. Season to date, FOX continues to hold a double-digit lead over the next highest rated network and is outperforming the No. 3 and No. 4 networks by +33%.
FOX won Monday night among Adults 18-49, Adults 18-34 and Teens with the season finale of HOUSE and the penultimate episode of '24.'
· The season finale of HOUSE posted a 4.3/12 among Adults 18-49, up from the previous week by an impressive +19% among Adults 18-49, +18% among Adults 18-34, +58% in Teens and +17% in Total Viewers.
· HOUSE was the highest rated program of the night among Adults 18-34 and won its hour among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.
· At 9p, '24' posted a 2.9/8 - its highest adult demo rating in over three months - and grew versus the previous week by +7% among Adults 18-49 and +5% in Total Viewers.
On Tuesday, FOX once again delivered the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE, winning the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
· The Top 3 finalists on AMERICAN IDOL posted a 6.7/19 among Adults 18-49, in line with the previous week.
· AMERICAN IDOL dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos, showing advantages over its nearest competitors of +103% among Adults 18-49, +113% among Adults 18-34, +119% among Teens and +17% in Total Viewers.
· GLEE at 9p posted a 4.8/12 among Adults 18-49 and delivered the same ratings it posted the previous week among Adults 18-49 and Adults 18-34.
· GLEE won the 9p hour among Adults 18-49, Adults 18-34/25-54, Teens and all key female demos. In fact, it was the highest rated program of the night among Teens (tied with American Idol.).
· So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +55% among Adults 18-49, +42% among Adults 18-34, +58% among Teens and +68% among Total Viewers.
The AMERICAN IDOL Final Three results show on Wednesday posted a 6.1/17 among Adults 18-49 and won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens.
· AMERICAN IDOL's Tue/Wed average this week outperformed ABC's Dancing With The Stars Mon/Tue average by +83% among Adults 18-49 and +13% in Total Viewers.
· So far this season (Most Current ratings vs, comparable Most Current last year), AMERICAN IDOL is showing 91% retention among Adults 18-49, 91% among Adults 18-34, 92% among Teens and 92% in Total Viewers.
On Thursday, the season finales of BONES and FRINGE delivered solid performances for FOX.
· The season finale of BONES at 8p posted a 2.8/10 among Adults 18-49, gaining +8% versus the previous week and up +8% compared to its finale last year.
· At 9p the season finale of FRINGE posted a 2.0/6 among Adults 18-49.
Saturday's MLB BASEBALL led FOX to a nightly win among Adults 18-49, Adults 18-34 and all key male demos, while Sunday's Animation Domination finales gave FOX a first place finish among Teens.
Season-To-Date
Compared to the same weeks of the 08/09 season (9/22/08-5/17/09), FOX is even among Adults 18-49 (3.6/10 vs. 3.6/10) and up +1% among Total Viewers (9.9 vs. 9.8 Mil). Among Adults 18-49: CBS and The CW are even and ABC (-7%) and NBC (-4%) are down.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 5/09/10), FOX's dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 5/09 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 2.9/7 3.6/9 +24%
Human Target 2.4/7 2.9/8 +21%
House 4.1/11 5.0/13 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 3.4/9 4.2/10 +24%
Bones 2.6/8 3.2/9 +23%
Fringe 2.1/6 2.9/7 +38%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 5/09/10), FOX's dramas have shown significant increases among Total Viewers including:
09/10 Season thru 5/09 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 9.4 11.1 +18%
Human Target 8.2 9.6 +17%
House 11.0 12.8 +16%
Lie to Me 6.9 8.0 +16%
Glee 7.9 9.4 +19%
Bones 9.3 10.7 +15%
Fringe 5.9 7.6 +29%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), GLEE (No. 6), HOUSE (No. 8 tie) and FAMILY GUY (No. 19 tie)
FOX had 7 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 2), GLEE (No. 4), AMERICAN IDOL WEDNESDAY (No. 5), HOUSE (No. 7 tie), FAMILY GUY (No. 10 tie), THE SIMPSONS (No. 15 tie) and THE CLEVELAND SHOW (No. 17).
FOX had 8 of the Top 20 programs among Teens: AMERICAN IDOL WEDNESDAY (No. 1), GLEE (No, 2 tie), AMERICAN IDOL WEDNESDAY (No. 2 tie), FAMILY GUY (No. 4), THE SIMPSONS (No. 5), THE CLEVELAND SHOW (No. 7 tie), HOUSE (No. 9 tie) and THE SIMPSONS ? Sun 7:30 (No. 13 tie).
FOX had 4 of the Top 20 programs in Total Viewers: AMERICAN IDOL WEDNESDAY (No. 2), AMERICAN IDOL Tuesday (No. 3), GLEE (No. 15) and HOUSE (No. 17).
Week 5/03-5/09/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS - MAY 17 - 23, 2010
MONDAY
8:00-9:01 HOUSE: (A18-49: 4.3/12, 11.1 Mil Total Viewers)
9:01-10:00 24: (A18-49: 2.9/8, 8.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.6/10, 10.0 Mil Total Viewers)
FOX ranked No. 1 for the night among Adults 18-49 (tie), Adults 18-34 and Teens.
The season finale of HOUSE posted a 4.3/12 among Adults 18-49 and outperformed the previous week by an impressive +19% among Adults 18-49 (vs. 3.6/10), +18% among Adults 18-34 (4.0/12 vs. 3.4/11), +58% in Teens (1.9/7 vs. 1.2/5) and +17% in Total Viewers (11.1 vs. 9.5 Mil.)
HOUSE was the highest rated program of the night among Adults 18-34, out-performing ABC's Dancing With the Stars, Romantically Challenged, Castle, CBS' How I Met Your Mother, Rules of Engagement, Two And A Half Men, Big Bang Theory, CSI: Miami and NBC's Chuck and Law And Order. HOUSE won the hour among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.
At 9p, the penultimate episode of '24' posted a 2.9/8 and showed growth versus the previous week of +7% in Adults 18-49 (vs. 2.7/7) and +5% in Total Viewers (8.9 vs. 8.5 Mil). '24' posted its highest Adults 18-49 in over three months (since 2/8/10). '24' ranked No. 3 in its hour among Adults 18-49 and No. 2 in Adults 18-34 (tie).
TUESDAY
8:00-9:00 AMERICAN IDOL: (A18-49: 6.7/19, 18.7 Mil Total Viewers)
9:00-10:00 GLEE: (A18-49: 4.8/12, 11.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 5.7/15, 15.1 Mil Total Viewers)
FOX had the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE as it won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +90% among Adults 18-49 (5.7/15 vs. 3.0/8 for ABC and NBC), +104% among Adults 18-34 (4.9/14 vs. 2.4/7 for ABC), +150% among Teens (3.5/12 vs. 1.4/5 for ABC and NBC) and +5% in Total Viewers (15.1 vs. 14.4 Mil. for CBS).
The Top 3 on AMERICAN IDOL posted a 6.7/19 among Adults 18-49, similar to the previous week (6.8/18). AMERICAN IDOL dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +103% among Adults 18-49 (6.7/19 vs. 3.3/9 for CBS), +113% among Adults 18-34 (5.1/16 vs. 2.4/8 for CBS), +119% among Teens (3.5/12 vs. 1.6/5 for CBS) and +17% in Total Viewers (18.7 vs. 16.0 Mil for CBS.)
GLEE posted a 4.8/12 among Adults 18-49 and delivered the same ratings as the previous week in Adults 18-49 and Adults 18-34. GLEE was the highest rated program of the night in Teens (tied with American Idol.).
GLEE won the 9p hour among Adults 18-49, Adults 18-34/25-54, Teens and all key female demos. In head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +12% among Adults 18-49 (4.8/12 vs. 4.3/11 for ABC), +18% among Adults A18-34 (4.7/13 vs. 4.0/11 for ABC) and +94% among Teens (3.5/11 vs. 1.8/6 for ABC and NBC).
So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +55% among Adults 18-49 (5.1/13 vs. 3.3/9), +42% among Adults 18-34 (5.1/15 vs. 3.6/11), +58% among Teens (3.8/12 vs. 2.4/9) and +68% among Total Viewers (12.3 vs. 7.3 Mil.)
WEDNESDAY
8:00-9:00 GOOD GUYS (P): (A18-49: 1.5/5, 4.9 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18-49: 6.1/17, 19.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.8/12, 12.0 Mil Total Viewers)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +46% among Adults 18-49 (3.8/12 vs. 2.6/8 for CBS), +47% among Adults 18-34 (2.8/10 vs. 1.9/6 for ABC), +82% among Teens (2.0/8 vs. 1.1/4 for CBS) and +14% in Total Viewers (12.0 vs. 10.5 Mil for CBS).
At 8p the premiere of THE GOOD GUYS posted a 1.5/5 among Adults 18-49 and ranked No. 3 in the time period among Adults 18-49 (tie) and Adults 18-34 (tie) and No. 1 in Men 18-34.
At 9p the Final Three results show of AMERICAN IDOL posted a 6.1/17 among Adults 18-49 and won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed advantages over its nearest competitors of +74% among Adults 18-49 (6.1/17 vs. 3.5/10 for ABC), +47% among Adults 18-34 (4.4/14 vs. 3.0/9 for ABC), +177% among Teens (3.6/13 vs. 1.3/5 for ABC) and +43% in Total Viewers (19.0 vs. 13.3 Mil for CBS.)
AMERICAN IDOL's Tue/Wed average this week outperformed ABC's Dancing With The Stars Mon/Tue average by +83% among Adults 18-49 (6.4/18 vs. 3.5/10) and +13% in Total Viewers (18.8 vs. 16.7 Mil.)
So far this season, AMERICAN IDOL's Most Current ratings vs. the comparable Most Current weeks last year show 91% retention among Adults 18-49 (8.7/23 vs. 9.6/24), 91% among Adults 18-34 (7.2/21 vs. 7.9/22), 92% among Teens (5.9/20 vs. 6.4/20) and 92% in Total Viewers (23.9 vs. 26.1 Mil.)
THURSDAY
8:00-9:00 BONES: (A18-49: 2.8/10, 9.4 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 2.0/6, 5.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.4/7, 7.5 Mil Total Viewers)
The season finale of BONES at 8p posted a 2.8/10 among Adults 18-49 and gained versus the previous week by +8% (vs. 2.6/8). BONES is also up +8% compared to its finale last year (vs. 2.6/8 on 5/14/09). BONES won the hour among Adults 18-49, Total Viewers, Adults 18-34 (tie), Adults 25-54 and Teens (tie).
At 9p the season finale of FRINGE posted a 2.0/6 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 (tie) and Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18-49: 0.9/4, 2.9 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES: (A18-49: 1.4/5, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.1/4, 3.2 Mil Total Viewers)
At 8p, a HOUSE encore posted a 0.9/4 and ranked No. 4 in its time period among Adults 18-49 and Adults 18-34.
At 9p, KITCHEN NIGHTMARES delivered a 1.4/5 ranking No. 3 among Adults 18-49 and No. 2 among Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 2 among Adults 18-34 (tie).
SATURDAY
7:08-10:47 MLB BASEBALL (S): (A18-49: 1.1/5, 4.3 Mil Total Viewers)
8:00-10:47 FOX PRIME: (A18-49: 1.2/5, 4.5 Mil Total Viewers)
MLB BASEBALL led FOX to a nightly win among Adults 18-49, Adults 18-34, Adults 25-54 (tie), Teens and all key male demos.
SUNDAY
7:00-7:29 TIL DEATH: (A18-49: 0.8/3, 2.2 Mil Total Viewers)
7:29-8:00 SIMPSONS (R): (A18-49: 1.2/4, 2.8 Mil Total Viewers)
7:59-8:30 SIMPSONS: (A18-49: 2.5/8, 5.7 Mil Total Viewers)
8:30-9:00 CLEVELAND SHOW: (A18-49: 2.4/7, 4.9 Mil Total Viewers)
9:00-10:00 FAMILY GUY: (A18-49: 3.1/8, 6.3 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 2.2/6, 4.7 Mil Total Viewers)
At 8p the season finale of THE SIMPSONS posted a 2.5/8 among Adults 18-49. THE SIMPSONS ranked No. 2 in the half hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens. At 8:30p the finale of THE CLEVELAND SHOW posted a 2.4/7 among Adults 18-49 and ranked No. 2 in the time period among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
At 9p the one-hour FAMILY GUY season finale posted a 3.1/8 among Adults 18-49. FAMILY GUY ranked No. 2 in the hour among Adults 18-49 (tie) and Adults 18-34 and No. 1 in Teens.
TIL DEATH at 7p (0.8/3) and an encore THE SIMPSONS at 7:30p (1.2/4) combined to rank No. 4 in the hour among Adults 18-49 and No. 2 among Adults 18-34 and Teens.
FOX ranked No. 3 for the night among Adults 18-49, No. 2 among Adults 18-34 and No. 1 in Teens.
MAY 17 - 23, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.7/9 FOX 2.3/8 FOX 7.8
ABC 2.9/9 ABC 2.4/8 ABC 8.9
CBS 2.2/7 CBS 1.4/5 CBS 9.9
NBC 1.9/6 NBC 1.5/5 NBC 5.9
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