Esquire Network continues to add to its executive ranks in advance of its April 22 debut, naming Patrick Condo to the role of Vice President, Brand and Creative. Condo's responsibilities will include conceiving and implementing creative brand and program campaigns across on-air, print, digital and emerging platforms that drive brand awareness and viewership for the network.
Condo will lead an in-house creative services department and manage external agencies to bring the network's campaigns to life. He will also establish and implement brand standards across all creative output for the network to ensure a consistent identity and deepen audience connection. The announcement was made today by
Esquire Network Head of Brand and Creative Lorenzo de Guttadauro, to whom he will report.
"Patrick is an incredible creative thinker and skilled project manager who has worked with some of the most well-known and respected brands in the world," said de Guttadauro. "I'm pleased to welcome him to the team as we build the
Esquire Network brand in anticipation of our April 22 debut and beyond."
Condo joined
Esquire Network from TBWA/Chiat/Day in Los Angeles, where he served as the Group Creative Director, overseeing
The Grammys account among others. Under his guidance, music's most prestigious awards show posted one of the single highest ratings gains in Nielsen history, as well as a net 135% increase over the six-year partnership. Condo also helped establish
The Grammys brand as a digital technology innovator. During his tenure, he also oversaw the agency's Global Infiniti business, helping lead the charge for the automaker's first-ever, truly global brand campaign. He also contributed, creatively, to clients including VISA, Pepsi and Energizer, among others.
Prior to TBWA/Chiat/Day, Condo served as Creative Director at Publicis & Hal Riney, where he lead creative for accounts including HP, Sprint and Jamba Juice. Previously, he was a senior copywriter at Ogilvy & Mather in New York, working with clients including
American Express, IBM and Motorola. He also served a stint as a copywriter at Citron Haligman Bedecarre, where he worked on accounts such as CNET, Power Bar and Palm. His work has appeared in nearly every major advertising publication and award show, and has been recognized with multiple awards from organizations including the Effies, One Show Interactive, D&AD, SXSW, the Webbys, FWA and Communication Arts.
Condo began his career at Publicis & Hal Riney, where his clients included Saturn, EV1 and Levi's. He is a graduate of The University of Pittsburgh, where he received a Bachelor's degree in English Literature and Chemistry. He also studied Advertising and Copywriting at The Creative Circus in Atlanta, Georgia.
The modern man will be televised. Championing intelligence, wit and style,
Esquire Network brings the iconic men's brand to television as the definitive network for the modern, multi-faceted man. A strategic partnership between NBCUniversal and Hearst Magazines, the network's programming explores and celebrates the interests, passions and aspirations of men today: gaming and gear, food and drink, fashion and style, women and relationships, travel and adventure, celebrity and entertainment, health and recreation, politics, talk and more. Formerly known as G4,
Esquire Network will rebrand in April 2013 in 62 million households nationwide, as well as online, mobile, On Demand and other platforms.
Esquire Network is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.
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