E!'s Popular Digital Entertainment News Series LIVE FROM E! Launches on Facebook

For the first time, E! will bring its popular digital franchise, "Live From E!" to Facebook Live from the E! Online page beginning Monday, March 21st. The creative production for the series has been completely redeveloped for its growing audience on Facebook, incorporating all of the elements of an on-air broadcast but fully optimized for the organic, single-camera Facebook Live viewing platform. The series is among the first professional studio-based productions to create content exclusively for Facebook Live- filming from E!'s state of the art studio.

The optimized viewing experience will capture all of the elements that fans have come to love about the digital pop culture show. Through the Facebook Live single camera viewing design, E! NEWS hosts will speak directly to the global community in real time. The set itself is also getting slightly redressed, including a new desk to better fit the screen size and a large 60 inch monitor embedded into the set to allow the digital audience to see and hear the in-show content - such as b-roll, stills, commentary or questions, and graphics - in the same shot as the hosts' discussion.

The Facebook community will participate in the show and interact with the E! NEWS hosts by submitting questions or comments in the "Live From E!" comments section leading up to the show to be pulled directly from E! Online's Facebook page to be addressed on-air during the broadcast. The series will be shot on an iPhone 6s Plus with studio quality audio - including music, host mics and video elements - being sent directly through the phone to be broadcast over Facebook, maintaining the same superior in-studio sound quality.

"Live From E!" is streamed exclusively on eonline.com, the E! Online app, and now, thru Facebook Live on the E! Online Facebook page at https://www.facebook.com/eonline/, reaching hundreds of thousands of people on a daily basis at 12:30p ET and 9:30am PT (15-20 minutes). Facebook Live is an authentic and immersive new platform which enables a global audience to engage with content in real time.

About LIVE FROM E! "Live From E!" is a fully interactive, live weekday web-show hosted by E! NEWS talent that features an analysis of the biggest stories in entertainment and pop culture news. This fast-paced and high-energy series lets the audience drop in on the fun, topical conversations as they are happening inside the walls of E!.

About E! Entertainment E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. E! programming includes core franchises "E! News" and "Fashion Police," popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills," "Botched," "I Am Cait" and "WAGS," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.

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