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E!'s KEEPING UP WITH THE KARDASHIANS ABOUT BRUCE Delivers Ratings High

By: May. 22, 2015
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E!'s "Keeping Up with the Kardashians: About Bruce" special, which debuted part one on Sunday, May 17 at 9pm, delivered 2.8M P18-49 and 4.2M Total Viewers in L3s for the most-watched premiere since September 2012. The special finished as the #1 ad-supported cable program for the night with P18-49, W18-49, P18-34 and W18-34 ahead of the series finale of Mad Men. Among W18-34, the special finished ahead of pay cable series Game of Thrones. L3 ratings for part-two of the special, which aired Monday, May 18 at 9pm, will be available on Tuesday, May 26. "Keeping Up with the Kardashians" continues to air in its regular timeslot on Sundays at 9pm with the mid-season finale on May 31.

On Sunday, May 17, the special was followed by the season finale of E!'s first original scripted series "The Royals" at 10pm, which delivered 1.1M P18-49 in L3s, consistent with the overall season one average. The series ranks as the top new scripted series in cable for the year (excluding spin-offs) and will return in its second season this November.

Also contributing to E!'s momentum is season two of Botched, which currently averages 886K A18-49 on Tuesdays at 10pm in L3s. The series helped launch a new night of original programming on E! and currently ranks as a Top 5 program on Tuesday nights with W18-34 and Top 10 among A18-49, W18-49 and A18-34.

For the week (5/10/15-5/17/15), E! scored its biggest primetime delivery (374K P18-49) since August 2014. The network's momentum also includes monthly year-on-year ratings growth, currently pacing 60% ahead of May 2014 in P18-49 ratings.



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