E!'s I AM CAIT Ranks as Cable's Biggest Unscripted Launch of the Year

E!'s new documentary series, "I Am Cait, premiered Sunday, July 26 at 8pm as the most-watched unscripted series launch across all cable for 2015 among Total Viewers, P18-49 and W18-49. The series garnered a combined audience of 7.7M total unique viewers in L3s across its four airings on July 26. The L3 average for "I Am Cait" from 8-9pm had a +42% lift in total viewers over LS results delivering 3.9M, a +54% lift in P18-49 with 2.3M, and a +58% lift in W18-49 with 1.7M. The eight-episode, hour-long series ranks as E!'s 2ndbiggest launch in the network's history among Total Viewers and E!'s core A18-49 audience (since 2002) and biggest launch in network history among the highly-coveted W18-49 audience. I AM CAIT ranked as the #1 program across all of cable for the night among P18-49 and W18-49.

Socially, "I Am Cait" delivered a 2M DAR + Twitter rating for the week of the premiere and the show ranked as the #1 original program on Sunday, July 26 in cross platform social engagements. "I am Cait" was also the #1 ranked cable reality program on Twitter the week leading up to premiere (source: ListenFirst). Additionally, "I Am Cait" has garnered more than 27M total video views on Facebook and Twitter.

"I Am Cait" tells Caitlyn Jenner's intimate story living her life as a transgender woman as she seeks out her "new normal." Living for the first time as the person she feels she was born to be, the series explores what Cait's transition means for the people in her life, while offering a better understanding of many of life's challenges for the trans community. "I Am Cait" is produced by Bunim/Murray Productions, and airs internationally in 153 countries and in 24 languages.

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