Ernie Ball Launches New Online Series REAL TO REEL WITH SLASH

Ernie Ball, one of the world's leading manufacturers of guitar strings and musical instrument accessories, is proud to launch a new digital series with the Grammy-winning, iconic guitarist and Rock and Roll Hall of Fame artist Slash and his band Myles Kennedy and The Conspirators. The innovative online series, titled 'Real to Reel with Slash,' documents the entire in-studio recording process of the iconic artist's forthcoming third solo album, along with world-renowned music collaborators Myles Kennedy, Todd Kerns and Brent Fitz, returning to the studio for a third time.

From the first day of recording to the last, the multi-segment fly-on-the wall series will follow Slash and The Conspirators from pre-production at NRG Studios in Los Angeles to Studio Barbarossa in Florida, as they write, play, create and record the new album from start to finish. A new episode clip will be featured on the site for fans every week starting February 25.

Each clip will showcase a behind-the-scenes sneak peek inside the recording sessions, giving fans unprecedented exclusive access to some of the world's most legendary musicians. The segments will give viewers up-to-date, virtually real-time progress on the recording journey each week, along with commentary from the band members, gear talk, and more.

"We're incredibly excited to give music fans an inside look into the recording process of one of the most anticipated Rock albums of the year!" said Brian Ball, Vice President of Ernie Ball Inc.

Both Slash and Kennedy emphasize that creatively, it is was crucial for them to bring the recording process back to basics, keeping it simple by capturing the essence of a classic rock band utilizing the often forgotten art form of recording to two-inch analog tape.

"I love the process of recording live in the studio and the sound of a rock n roll band recorded on 2" tape as opposed to digital," explains Slash. "I thought it would be cool to show some footage of us doing exactly that."

Slash landed on the top of the charts with his first true solo album, Slash (2010) which featured guests Ozzy Osbourne, Fergie and more. In 2012, SLASH and his band featuring Myles Kennedy and The Conspirators released the critically acclaimed album Apocalyptic Love--which earned Slash his two first-ever #1 rock radio hits: "You're A Lie" and "Standing In The Sun"-that stormed onto the Billboard Top 200 Albums Chart at #4,marking the top rock debut for that week. Slash and his band are currently in the studio with producer Elvis Baskette working on a new album to be released in the fall of 2014.

Fans can tune in to the first episode of 'Real to Reel with Slash, Presented by Ernie Ball' on February 25, 6:30am PST at: http://slashonline.com.

About Ernie Ball:

Ernie Ball was the first to offer rock strings with the creation of Slinkys®, the iconic light gauge electric guitar strings that are widely revered by hundreds of guitar greats, including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. Ernie Ball further revolutionized the market by offering guitaristsCustom-Gauge single strings. With its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, the family-run company has been on a continued pursuit of innovation. Throughout the last decade, Ernie Ball has built on this foundation to develop strings that are uniquely superior and different, and as a result created Cobalt and M-Steel Strings.http://www.ernieball.com/

About SLASH:

As a musician, artist, philanthropist, and iconic rock figure, SLASH has amassed album sales nearing an astounding 100 million copies along with a Grammy Award and seven Grammy nominations, plus countless other accolades, accomplishments and acknowledgements, Time magazine named Slash #2, behind Jimi Hendrix, on its "The Ten Best Electric Guitar Players of All-Time." The Rock and Roll Hall of Fame inductee marked another career milestone this July when he was honored with his own Star on the Hollywood Walk of Fame. SLASH's star is located directly in front of the Hard Rock Café on Hollywood Blvd. In 2007, SLASH was inducted into Hollywood's RockWalk (in front of Guitar Center in Hollywood) alongside his idols Jimmy Page and Jimi Hendrix. An original member of iconic rock band Guns N' Roses, SLASH helped the band create signature sounds like the guitar riff of #1 hit "Sweet Child o' Mine" and "Welcome To The Jungle." After leaving the band, SLASH went on to critical acclaim in his personal project Slash's Snakepit, and global success with the supergroup Velvet Revolver. He has been widely sought after by the biggest musicians of all time, performing with everyone from Michael Jackson to Stevie Wonder to Ray Charles. SLASH's self-titled biography critically well-received, climbed the bestseller list in both the U.S. and U.K. hitting #8 on the NY Times Bestsellers list. Guitar Hero used SLASH's image and music, producing an installment that shattered previous gaming records while opening the floodgates to a whole new generation of fans. SLASH landed on the top of the charts with his first true solo album, Slash (2010) which featured guests Ozzy Osbourne, Fergieand more. In February 2011, he performed at the Super Bowl XLV half time show, seen by more than 106 million people, becoming the most-watched program in U.S. television history (Nielsen Co.) for that year. In 2012, SLASH and his band featuring Myles Kennedy and The Conspirators released the critically acclaimed album Apocalyptic Love--which earned Slash his two first-ever #1 rock radio hits: "You're A Lie" and "Standing In The Sun"--and stormed onto the Billboard Top 200 Albums Chart at #4,marking the top rock debut for that week. In October 2013,SLASH released Nothing Left To Fear, the first-ever motion picture he co-produced from Slasher Films, his film/TV production company. Nothing Left To Fear had a limited release in select theaters nationwide and is available on DVD and digital On Demand.

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