Episode 4 of 'American Horror Story' Hits Series High

The broadcast premiere of Twilight was the #4-ranked program of the night in P18-49 and was #2 in W18-49 and #3 in W18-34. The combo of AHS and Twilight ranked FX #1 for the night in basic cable in P/W/M18-49, P/W18-34, and W25-54 ... and #2 in M18-34 and P25-54. All data is Live+Same Day 000s.

Week to Week Trending and Key Competitive

American Horror Story grew week to week across the board and set series highs in all 18-49/18-34 breaks and in W25-54.

· P18-49 gained +12% (2,035[P]>1,751>1,955>2,190) with M18-49 up +7% and W18-49, +16%.

· P18-34 picked up +2% (1,189[P]>1,010>1,249>1,275) with M18-34 even and W18-34, +4%.

· P25-54 increased +14% (1,806[P]>1,397>1,576>1,796) with M25-54 up +9% and W25-54, +19%. Of note, only two FX dramas in their premiere season have posted a higher Week 4 P18-49 delivery than their series premiere: American Horror Story (by +8%, 2,035[P]>2,190) and Nip/Tuck (+10%, 2,030>2,227)!

Key Competitive (P18-49):

Cable

· Comedy Central: South Park/Nick Swardson's Pretend Time recovered +16% week to week (1,508 vs. 1,305).

· USA: Psych gained +13% (1,451 vs. 1,282).

· Spike: Ultimate Fighter eased -3% (1,200 vs. 1,237).

· TBS: Big Bang Theory rose +11% (1,056 s. 948).

· MTV: Real World was in range of prior week (1,031 vs. 1,044).

· Adult Swim: American Dad inched up +5% (950 vs. 901).

· Discovery: Penn & Teller Tell A Lie jumped +24% (920 vs. 742).

· TLC: Extreme Couponing vaulted +51% (902 vs. 596)

Broadcast

· ABC: Revenge gained +8% (3,437 vs. 3,194).

· CBS: A repeat of C.S.I. Fell -25% from last week's original episode (2,534 vs. 3,388).

· NBC: A repeat of Prime Suspect dropped -63% from an original L&O: SVU (1,025 vs. 2,773).

Vs. Lead-in

Lead-in movie, the broadcast premiere of Twilight delivered American Horror Story its second most-watched lead-in in P18-49 (1,474) behind the broadcast premiere of Transformers 2 (1,973) which led into the series premiere. From there, American Horror Story vaulted +49% (2,190 vs. 1,474).

Rank in its Basic Cable Time Period (Wednesday, 1000 - 1100P)

AHS ranked #1 or #2 in its basic cable time period across the board, same as last week: #1 in P/W18-49, P/W18-34, the trifecta in P/M/W 25-54; AHS ranked #2 in M18-49/18-34 and Total Viewers.

· In P18-49, AHS ranked a VERY decisive #1 (2,190) - ahead of South Park/Nick Swardson on Comedy Central by +45% (1,508); Psych on USA by +51% (1,451); Ultimate Fighter in Spike by +83% (1,200); Big Bang Theory on TBS by +107% (1,056), and Real World on MTV by +112% (1,031).

· In P18-34, AHS ranked #2 in the time period outright (1,295) - behind Revenge on ABC (1,454) but ahead of South Park/Nick Swardson on Comedy Central (1,079).

· In M18-49, AHS also ranked #2 in the time period outright (1,024) - behind South Park/Nick Swardson (1,114) but ahead of Revenge (1,019).

 

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