Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), today announced that Barracuda Television Productions has acquired the rights to Treasure Hunt, one of the original comedy/game show hybrids from the golden age of television.
The basic premise will remain the same: a single contestant selects one of 30 "treasure chests" and wins what's inside. The catch is that there are comedic distractions that create laughter and heighten the tension at each decision point. One wrong choice can mean the difference between the contestant winning a Rolls Royce or a broken unicycle.
The new version of Treasure Hunt comes from Barracuda Television Productions' founder, Barry Poznick (who just wrapped ABC's update of To Tell The Truth), along with producing partners Wink Martindale (Tic-Tac-Dough, High Rollers), and John Ricci, Jr. (The Joker's Wild, The Pyramid). Poznick has created and produced dozens of hit TV shows airing in more than 150 countries around the world including
ARE YOU SMARTER THAN a Fifth Grader? and Family Game Night.
"Treasure Hunt combines the laughter and lunacy of The Gong Show, with the decision making and risk taking of Deal or No Deal," said Poznick. "There's been a growing appetite for the classic game shows we grew up with, and we're excited to bring Treasure Hunt to a new generation of fans."
The original Treasure Hunt was created and hosted by comedian Jan Murray in the 1950's and ran on
ABC and
NBC in primetime. The show was later revived in the 1970's by Chuck Barris (Newlywed Game, The Gong Show) and was a ratings success for five years in syndication. Contestants were asked to pick from an array of brightly colored "treasure chests." Each chest contained unique prizes and props that were revealed slowly and comically (by the host and a cast of characters), putting the contestant through an emotional roller coaster of laughter and suspense.
Barracuda Television Productions will produce the unscripted series in conjunction with Electus. Barry Poznick and Chris Grant of Electus will serve as Executive Producers.
About Electus
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
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