Eko Offers Duplass Brothers Interactive Series Deal

Variety reports that Mark and Jay Duplass accepted a deal with interactive media firm Eko to develop several new, live-action series.

The brothers will produce series using Eko's tech, which allows viewers to shape stories as they unfold.

The new content will most likely be short-form at first.

Mark Duplass told Variety that he was drawn to the deal with Eko because of CEO Yoni Bloch's approach to blending cutting-edge technology and storytelling.

"Yoni's really soulful take on something that is very technology-led and his respect for storytelling was really exciting," Duplass said. "Donut has always been interested in new stuff and new creative challenges. Just the idea of taking viewers from the classic emotionally engaged viewing experience to placing the narrative in their hand is what really caught me."

"The Duplass Brothers have managed to do transcendent work in every new medium they've set their sights on," Bloch said. "Their creative CURIOSITY is endlessly impressive and totally in line with our mission at Eko."

Read the original story on Variety.

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