Eagles-Rams Sunday Night Football Is #1 For The Week, NBC Ties For The 12/10-12/16 Primetime Win In 18-49
By: Tori Hartshorn Dec. 18, 2018
NBC's "Sunday Night Football" coverage of the Philadelphia Eagles-Los Angeles Rams NFL game has scored as the #1 primetime telecast of the ratings week of Dec. 10-16 in adults 18-49 and total viewers, leading NBC to a tie for #1 for the week in the key 18-49 demo, according to "live plus same day" viewership figures from Nielsen Media Research.
Monday and Tuesday editions of "The Voice" tied for #5 among the week's primetime telecasts on ABC, CBS, NBC and FOX in 18-49 (excluding sports pre- and post-game shows), with Wednesday's special holiday edition of "Ellen's Game of Games" tying for #10.
In addition to its tie for the weeklong win in adults 18-49, NBC ranked #1 outright for the week in adults 25-54.
Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tie) and all key adult-female demographics. NBC is running within just 64,000 viewers of #1 CBS (8.875 million vs. 8.939 million), NBC's closest position to #1 in total viewers at this point in the season in 19 years, since NBC led at this point in 1999.
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 12 Averages
Adult 18-49 Rating, "live plus same day," Dec. 10-16
NBC...1.4
Fox...1.4
CBS...1.0.
ABC...0.7
CW...0.4
Total Viewers
CBS...7.2 million
NBC...6.2 million
Fox...5.1 million
ABC...3.6 million
CW...1.2 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.2
Fox...2.0
CBS...1.4
ABC...1.2
CW...0.5
Total Viewers
CBS...8.9 million
NBC...8.9 million
Fox...7.1 million
ABC...5.7 million
CW...1.5 million
NBC highlights for the week of Dec. 10-16:
Monday
NBC ranked #1 Monday night among the Big 4 networks in adults 18-49, adults 25-54, adults 18-34, total viewers and all other key measures.
"The Voice" (1.4 rating in 18-49, 8.4 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54, total viewers and all other key demos, while topping ABC's "CMA Country Christmas" head to head in the 8-10 p.m. timeslot by a +75% margin in 18-49 (1.4 vs. 0.8) and +2.2 million persons in total viewers (8.4 million vs. 6.2 million).
"Live Plus Three Day" Ratings: "The Voice" increased by +16% in 18-49 (from a 1.44 rating to a 1.67) and +1.2 million viewers overall (8.4 million to 9.6 million) going from "live plus same day" Nielsens to L+3.
"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.80 to a 2.22) and +1.8 million viewers overall (9.3 million to 11.1 million). When projected seven-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 2.55.
Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.
"Pentatonix: A Not So Silent Night" (0.7 rating in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) ranked #2 in the time slot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers ahead of ABC's "Great Christmas Light Fight," and tied for #1 among those nets in adults, men and women 18-34. L+3: The special grew by +15% in 18-49 (from a 0.68 rating to a 0.78) and +477,000 viewers overall (3.7 million to 4.2 million) going from L+SD to L+3.
Tuesday
"The Voice" (1.4 rating in 18-49, 9.0 million viewers overall from 8-9 p.m. ET) tiedas the #1 show of the night in adults 18-49 and was #1 outright for the night on the Big 4 networks in adults 18-34, men 18-34, men 18-49 and women 25-54."The Voice" also won its hourlong timeslot in adults 18-49 and most other key demographics, while maintaining 100% versus the same episode of the prior cycle in 18-49 (1.4 vs. 1.4) and increasing +10% in total viewers (9.0 million vs. 8.2 million on May 15). L+3: "Voice" increased by +11% in 18-49 (1.41 to 1.57) and +896,000 viewers overall (9.0 million to 9.9 million) going from L+SD to L+3 Nielsens. L+7: Tuesday's "Voice" has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.71 to a 2.10) and +1.7 million viewers overall (9.1 million to 10.8 million). With the addition of projected seven-day non-linear ratings, the Tuesday "Voice" 18-49 figure increases to a 2.48. Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.
"Darci Lynne: My Hometown Christmas" (0.8 rating in 18-49, 6.0 million viewers overall from 9-10 p.m. ET) finished #2 in the timeslot among the Big 4 networks in adults 18-49 and ranked #1 among those networks in adults 18-34, women 18-34 and teens 12-17. L+3: "My Hometown Christmas" grew by +8% in 18-49 (0.83 to 0.90) and +604,000 viewers overall (6.0 million to 6.6 million) going from L+SD to L+3 Nielsens.
"Hollywood Game Night" averaged a 0.5 rating in 18-49 and 2.7 million viewers overall from 10-11 p.m. ET. L+3: "HGN" increased by +13% in 18-49 (0.53 to 0.60) and +306,000 viewers overall (2.7 million to 3.0 million) going from L+SD to L+3 Nielsens,
Wednesday
A special holiday edition of "Ellen's Game of Games" (1.2 rating in 18-49, 5.9 million viewers overall from 8-9 p.m. ET) ranked #2 in the hour among the Big 4 network in 18-49 and total viewers and was #2 or tied for #2 among those nets in every other key ratings measure, behind only CBS' "Survivor." "Games" was the #1 show of the night on the Big 4 in kids 2-11. Versus NBC's average in the timeslot last season, "Games" increased by +20% in 18-49 (1.2 vs. 1.0, L+SD non-sports) and was also up in total viewers (5.9 million vs. 5.6 million). L+3: "Games" grew by +17% in 18-49 (1.16 to 1.36) and +635,000 viewers overall (5.9 million to 6.6 million) going from L+SD to L+3.
A special Christmas episode of "Little Big Shots" (0.8 rating in 18-49, 5.2 million viewers overall from 9-10 p.m. ET) tied for #1 in the timeslot among ABC, CBS, NBC and FOX in men 18-34 and kids 2-11, while ranking #2 in total viewers. The holiday "LBS" grew versus the show's final telecast of last season in 18-49 (0.8 vs. 0.7 on Thursday, July 12 from 8-9 p.m.). L+3: "LBS" was up +10% in 18-49 (0.83 to 0.91) and +668,000 viewers overall (5.2 million to 5.9 million) going from L+SD to L+3 Nielsens.
An encore telecast of "A Legendary Christmas with John and Chrissy" averaged a 0.4 rating in 18-49, 2.2 million viewers overall from 10-11 p.m. ET.
Thursday
"Superstore" averaged a 0.7 rating in 18-49 and 3.0 million viewers overall from 8-8:30 p.m. ET. L+3: "Superstore" increased by +60% in 18-49 (0.70 to 1.12) and +876,000 viewers overall (3.0 million to 3.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and perecentage. L+7: "Superstore" is growing by +61% in 18-49 rating going from L+SD to L+7 (from a 0.87 to a 1.40) and +1.2 million viewers overall (3.2 million to 4.4 million). When projected non-linear seven-day viewing is included, the "Superstore" 18-49 rating increases to a 2.16, a gain of +148% versus the show's L+SD 0.87. Upscale: "Superstore" is attracting a strong upscale audience this season, indexing at a 118 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, "Superstore" is indexing at a 122.
"I Feel Bad" (0.4 rating in 18-49, 1.9 million viewers overall from 8:30-9 p.m. ET) delivered the show's most-watched episode since Nov. 1 (2.2 million at 9:31 p.m.), growing +5% week to week (1.9 million vs. 1.8 million) and +7% versus two weeks earlier (1.9 million vs. 1.7 million). L+3: "I Feel Bad" grew by +41% in 18-49 going from L+SD to L+3 (0.41 to 0.58) and +458,000 viewers overall (1.9 million to 2.3 million). L+7: "I Feel Bad" is increasing by +48% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.60 to a 0.89) and +855,000 viewers overall (2.6 million to 3.4 million). With the addition of projected seven-day non-linear ratings, the "I Feel Bad" figure grows to a 1.08, up +80% versus its L+SD 0.60. Upscale: "I Feel Bad" is generating a strong upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Bad" is indexing at a 121.
An encore telecast of "A SATURDAY NIGHT LIVE Christmas Special" (0.5 rating in 18-49, 2.1 million viewers overall from 9-11 p.m. ET) ranked #1 excluding sports among the Big 4 nets for its second hour from 10-11 p.m. in men 18-49 and men 25-54 and tied for #1 in men 18-34.
Friday
Midnight, Texas" (0.4 rating in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in adults 18-49 (0.4 vs. 0.4 from 9-10 p.m.) and increased by +28% in total viewers (2.4 million vs. 1.9 million) to generate aseason high in total viewers. L+3: The previous episode of "Midnight" grew by +58% in 18-49 (0.36 to 0.57) and +824,000 viewers overall (1.9 million to 2.7 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 networks in 18-49 percentage. L+7: "Midnight, Texas" is increasing by +80% in 18-49 rating going from L+SD to L+7 (from a 0.40 to a 0.72) and +1.1 million viewers overall (1.9 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the "Midnight, Texas" figure grows to a 0.81 in 18-49, a +103% increase versus its L+SD 0.40.
"Dateline NBC" (0.8 rating in 18-49, 1.2 in adults 25-54, 4.6 million viewers overall from 9-11 p.m. ET) reported season highs in adults 18-49, adults 25-54and total viewers, jumping by +60% week to week in adults 18-49 (0.8 vs. 0.5 from 10-11 p.m.), +71% in adults 25-54 (1.2 vs. 0.7) and +1.7 million persons or +61% in total viewers (4.6 million vs. 2.9 million). "Dateline" equaled its high for a Friday edition since Dec. 29, 2017 in adults 18-49 (0.9 from 9-11 p.m.), since Dec. 22. 2017 in adults 25-54 (1.3 from 9-11) and since Sept. 21, 2018 in total viewers (4.8 million from 9-11 p.m.). L+3: The prior "Dateline" increased by +46% in 18-49 (0.48 to 0.70) and +1.1 million viewers overall (2.9 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: Friday's "Dateline" is growing by +43% this season in 18-49 rating (from a 0.60 to a 0.86) and +1.2 million viewers overall (3.5 million to 4.7 million) going from L+SD to L+7. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday's "Dateline" is indexing at a 115.
Sunday
NBC Sports coverage of Philadelphia Eagles-Los Angeles Rams "Sunday Night Football" (5.4 rating in 18-49, 18.1 million viewers overall from 8:23-11:37 p.m. ET) swept the night in all key ratings measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
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