ESPN's MONDAY NIGHT FOOTBALL game - a Dallas Cowboys' 28-17 victory over the Arizona Cardinals - averaged 13.8 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen, a 71 percent increase year-over-year for week 3. Note: The MNF audience is likely to grow by eight percent once all streaming and out-of-home audiences are included, based on ESPN's new Nielsen Total Audience measurement.
MNF helped ESPN win the night among all networks (broadcast or cable) on Monday in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54). This is the third straight Monday ESPN has won the night in all categories.
Through three weeks (four games), ESPN's MNF viewership is averaging 11,887,000 viewers, a 10 percent increase through week 3 a year ago (10,842,000).
In Dallas, the game delivered a 9.2 rating on ESPN and a 19.8 rating on WFAA-ABC, for a combined 29.0 rating in the market. In Phoenix, the game delivered a 13.6 rating on ESPN and an 8.6 on KUTP-IND, for a combined 22.2 rating in the market.
The top 10 metered markets (not including those of the competing teams): San Antonio (20.9), Austin (20.3), Norfolk (15.1), Richmond-Petersburg (14.0), Albuquerque-Santa Fe (13.7), Memphis (13.4), Washington D.C. (13.3), New Orleans (12.9), Philadelphia (12.6) and Buffalo (11.2).
Additionally, across Facebook and Twitter, MNF was the most social telecast of the night for the third week in a row.
ESPN's MONDAY NIGHT FOOTBALL returns next week with the Washington Redskins vs. Kansas City Chiefs from Arrowhead Stadium (October 2 at 8:15 p.m. ET).
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