ESPN Relaunches Spanish-Language ESPN Websites in U.S. & Across Latin America
By: Caryn Robbins Dec. 02, 2015
Today, ESPN relaunched its signature Spanish-language websites, delivering newly revamped sites for fans across Latin America and Spanish-speaking fans in the U.S. and around the world.
The completely redesigned platform will serve fans across Latin America, with dedicated local ESPN sites in Argentina, Chile, Colombia, Mexico and Venezuela. U.S. Hispanic fans will be served by a relaunched edition of ESPNdeportes.com. Fans in Brazil continue to be served by ESPN.com.br (Portuguese-language). The sites are powered by ESPN editorial and content teams across Latin America and around the world, including teams in Buenos Aires, Mexico City, Miami, Los Angeles and the Bristol, Conn. headquarters, as well as reporters and journalists spread across Latin America and editorial teams around the world dedicated to industry-leading coverage of global football, rugby, tennis, boxing, baseball, basketball and more. Built on the same technology infrastructure and design elements as the new ESPN.com (which debuted in April), the sites have been re-engineered to be faster, make more of ESPN's industry-leading content easily discoverable, and deliver a more engaging experience for fans.A re-engineered Content Management System and streamlined editorial processes
Coverage of more and diverse international sports
Improvements in speed and performance
ESPN is the No. 1 digital sports brand in the world, serving an average of more than 112 million unique sports fans per month across the globe. In Spanish-speaking Latin America, ESPN digital consistently ranks among the top sports properties, reaching millions of users. Video viewing across ESPN digital properties in Latin America has seen particularly strong growth recently, with video starts increasing 96 percent in the past 12 months. In the U.S., ESPNDeportes.com is one of the top Spanish-language sports properties, and ESPN is the leader in both unique users and overall time spent in the digital sports among U.S. Hispanics (Spanish- and English-language), with a 30 percent share of total minutes.

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