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ESPN Radio Delivers Strong Spring 2016 with Gains in Female Audience

By: Jul. 29, 2016
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ESPN Radio recorded a strong Spring 2016, earning a 27% overall increase in impressions from the same time last year, according to Nielsen Audio in PPM markets. Across all affiliates ESPN Radio now owns a 50% share of all Men 25-54 sports radio listening, up from 42% over the same period last year. In addition, ESPN Radio grew its female audience by 42% over last year. ESPN Radio has added 625,000 new listeners in the last quarter.

"ESPN Radio is constantly evolving to reflect our fans' desires for sports talk radio," said David Roberts, vice president, ESPN Audio network content. "With the additions of several new voices and shows over the last year, including The Trifecta, Jorge & Izzy and First & Last, and the continued quality of our mainstay daytime programming, we offer one of the broadest and most diverse lineups - from top to bottom - in sports talk radio today."

Among ESPN Radio shows, morning staple Mike & Mike also saw improvement in the Spring book, up 2% over 2015, while THE DAN LE BATARD SHOW WITH STUGOTZ recorded a 35% gain in TV viewers, up from the Fall 2015 book.

About ESPN Radio ESPN Radio, the country's largest sports radio network, ESPN DEPORTES Radio,ESPNRadio.com, and ESPN Podcasts comprise ESPN Audio.

ESPN Radio, which launched January 1, 1992, provides more than 9,000 hours of talk and event content annually, reaching 20 million listeners a week on 500 nationwide stations, including more than 375 full-time affiliates and clearance in the top 25 markets. ESPN owns and/or operates stations in New York, Los Angeles, and Chicago. ESPN Radio programming is also available on ESPNRadio.com, the ESPN App, SiriusXM and via digital distributors Apple Music, Slacker Radio and TuneIn.

ESPN Audio listeners logged more than 9.4 billion total listening minutes in 2015, up 20 percent from the previous year, and 242 million session starts, with an average time spent listening of more than 38 minutes. ESPN Audio launched its first podcast in 2005, and in 2015 ESPN Audio podcasts were downloaded 366 million times, an increase of 16 percent compared to the previous year.

Image courtesy of ESPN press



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