Driven by coverage of the NFL, College Football, the NBA, College Basketball, and ESPN Fantasy Football, ESPN reached 89.9 million unique visitors in the U.S. in November, the sixth largest total all-time in the sports category. ESPN owns 14 of the top 15 all-time monthly unique visitor totals in sports.
Fans spent 9.0 billion minutes using
ESPN digital properties, and
ESPN accounted for 29.3 percent of all sports category time spent on digital platforms, 35 percent more than the No. 2 property.
ESPN attracted 1.0 billion total visits, more than the Nos. 2 and 3 sports properties combined. This was the fifth time
ESPN has crossed the 1 billion visit threshold, and the third month in a row. No other sports property has ever reached that mark.
More results from the November comScore Multi-Platform report:
November marked the 21st straight month during which
ESPN led the sports category for monthly unique visitors and total minutes.
ESPN's 100.1 minutes per visitor was higher than any of the top 100 category properties.
The ESPN.com site reached 71.4 million unique visitors across platforms over the course of the month.
On mobile devices alone, 73.1 million unique users accessed
ESPN web and app content. Users spent 6.0 billion minutes with
ESPN on mobile devices.
ESPN reached 18.6 million average daily unique users on smartphones, up 13 percent over last year, and 90 percent more than no. 2 Yahoo! Sports-NBC Sports Network (9.8 million).
68 percent of ESPN's unique users - 60.8 million people - exclusively accessed content on smartphones and tablets. 67 percent of all time spent with
ESPN digital content was consumed by mobile device users.
ESPN accounted for three of the top four sports apps on smartphones and tablets in November in terms of unique users, with the
ESPN app topping the category (13.7 million), accompanied by No. 3 WatchESPN (9.1 million) and No. 4
ESPN Fantasy Football (7.3 million).
ESPN's portfolio of apps remained at the top of the sports category in uniques, reaching 28.5 million U.S. users in total.
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